Giovanni+Draftfcb

Parkinson's Patients Write Their Own Ads - Print (image) - Creativity Online

14/05/2013 21:35:03

In their own (written) words, people w/ #Parkinson's raise awareness of the disease in #Israel. http://t.co/4bbCRImgJO @creativitymag

Music to our eyes. RT @adsoftheworld: Beautiful ad idea & iPhone app: The Acousticons from Draftfcb for @Phil_Hamburg http://t.co/XXjiaCZxLt

14/05/2013 20:39:59

Music to our eyes. RT @adsoftheworld: Beautiful ad idea & iPhone app: The Acousticons from Draftfcb for @Phil_Hamburg http://t.co/XXjiaCZxLt

Adweek Project Isaac Winners | Adweek

14/05/2013 18:43:11

MT @interpublicipg: Work from Draftfcb @RGA @MartinAgency @McCann_WW top @Adweek's "Coolest, Smartest...Ideas" http://t.co/PFADMMmYki

Viral Video Chart - Ship My Pants

14/05/2013 16:46:00

Guess what's now ranking @ #11 on Top Global #Viral #Ad Chart of All Time? http://t.co/gkXC95FvJT @unrulymedia

Space Oddity - YouTube

14/05/2013 15:16:22

Take a musical break for a #song that is literally out of this world. http://t.co/sTwhqHA64o Thx, @Cmdr_Hadfield @YouTube

7. Jill Applebaum and Megan Sheehan | Fast Company | Business + Innovation

14/05/2013 14:32:19

The ad duo who gave @Oreo an unforgettable social media twist http://t.co/OUlvCvJYxW @FastCompany. Congrats @Megansworld & @jillapplebaum.

144-miles Across the Sahara for a Liter of Tang - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

14/05/2013 14:23:34

Meet assoc creative dir. who ran 144 miles across the #Sahara Desert--willingly! Her motivation? http://t.co/7QTQgQX5rK #Running

OK, Farmer Man, what's w/ the pitchfork? #Art History revealed. http://t.co/dueUgK6Szu @adsoftheworld @giovanni_dfcb #Brazil #print #ads

14/05/2013 00:35:05

OK, Farmer Man, what's w/ the pitchfork? #Art History revealed. http://t.co/dueUgK6Szu @adsoftheworld @giovanni_dfcb #Brazil #print #ads

Clube Social - Campanha Marcadores

14/05/2013 00:15:51

Before having that next drink, just say what responsible Kiwis say: "Yeah, Nah." http://t.co/pkayfDjYLa @DraftfcbNZ @StopPressNZ #ads

13/05/2013 23:57:30

Before having that next drink, just say what responsible Kiwis say: "Yeah, Nah." http://t.co/pkayfDjYLa @DraftfcbNZ @StopPressNZ #ads

Actress Amy Brenneman Honored for Her Work on Award-Winning Ad Campaign | Facebook on Ulitzer

13/05/2013 18:55:13

Big salute & thanks to @TheAmyBrenneman, a true "Woman of Distinction" http://t.co/uHwden7WdS Honor to work w/ you & @CCFA!

¡Bien hecho! Bancrecer, a fast growing bank in #Venezuela, deposits its account at @draftfcbccs http://t.co/Anrw269WYP @PRODUCTO

13/05/2013 18:10:55

¡Bien hecho! Bancrecer, a fast growing bank in #Venezuela, deposits its account at @draftfcbccs http://t.co/Anrw269WYP @PRODUCTO

144-miles Across the Sahara for a Liter of Tang - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

13/05/2013 17:22:01

Whether for work or play, we all need motivation to do what we do. So what motivated Karalyn Leavens, VP and associate creative director of NeON to cross 144 miles of the Sahara Desert? Read her inspirational story on the Draftfcb Blog: http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=600

DraftFCB Finds Success with Felines, Cash Prizes - AgencySpy

13/05/2013 17:21:29

Aspiring jingle writers & #cat lovers, has @MeowMix got the @Facebook fun for you! http://t.co/iOO77X4v4k @agencyspy via Chicago team

Nota en LatinSpots - LatinSpots.com

13/05/2013 16:05:07

Our @DraftfcbMexico amigos launch Project Good #Brands in #Mexico http://t.co/UdSzEhxzmg @LatinSpots

Project Isaac Winners in Media | Adweek

13/05/2013 15:18:23

Yes! Our friends @Mayo Draftfcb in #Peru win Project Isaac Award from @Adweek for #billboard that can change world http://t.co/sSbGzcyrgf

Whoa: 60% of #mobile #apps never downloaded. Infographic on how to ensure yours gets noticed http://t.co/yJQPvVEHlK via @Talksy @newrelic

13/05/2013 11:50:23

Whoa: 60% of #mobile #apps never downloaded. Infographic on how to ensure yours gets noticed http://t.co/yJQPvVEHlK via @Talksy @newrelic

We're pumped to start the week celebrating our award-winning work. Check out some of our One Show winners.

13/05/2013 11:49:01

We're pumped to start the week celebrating our award-winning work. Check out some of our One Show winners.

Congrats to 18 finalists for #Warc Prize for Innovation, inc our @Oreo #DailyTwist campaign. http://t.co/nqffQvuuGa @WARCEditors

13/05/2013 11:23:12

Congrats to 18 finalists for #Warc Prize for Innovation, inc our @Oreo #DailyTwist campaign. http://t.co/nqffQvuuGa @WARCEditors

Adobo Magazine

12/05/2013 23:53:34

Excited to welcome James Bernardo back to the #ad biz as CCO of our agency in #Manila. http://t.co/i8MHejg9Ul @adobomagazine

2nd place at #HCHack woohoo!!!! Was massive fun and a huge th... on Twitpic

11/05/2013 19:28:33

Congrats! RT @icsharpcode: 2nd place @ #HCHack woohoo! Was massive fun & huge thanks to @Hellocomputer & draftfcb http://t.co/nZMt4iMwLc

Well done, Oh Yeah! RT @draftfcbsa: Congratulations Team Oh Yeah - winning 2013 Hellocomputer/DRAFTFCB Hackathon. #SouthAfrica

11/05/2013 19:12:30

Well done, Oh Yeah! RT @draftfcbsa: Congratulations Team Oh Yeah - winning 2013 Hellocomputer/DRAFTFCB Hackathon. #SouthAfrica

Could never be bored w/ this @Pinterest board: http://t.co/xk0zkbkjzz A bunch of #ads that captured attention of @OneShow judges

11/05/2013 13:20:05

Could never be bored w/ this @Pinterest board: http://t.co/xk0zkbkjzz A bunch of #ads that captured attention of @OneShow judges

Ken Robinson: How to escape education's death valley | Video on TED.com

11/05/2013 12:32:08

Fascinating @TedTalks on 3 principles for human mind to flourish in schools (& cultivate #creativity) http://t.co/jxMDZRDbgg @sirkenrobinson

Meow! Has DraftFCB clawed its way to another viral hit? - Chicago Business Journal

11/05/2013 11:25:28

Good Q. #Cat lovers? RT @llazare_chibiz: Meow! Has Draftfcb clawed its way to another viral hit? http://t.co/2KOrscrB8A @ChiBizJournal

"Until you see it w/ your own eyes you would have thought it impossible": judges of NZ's Grand #Axis winning campaign http://t.co/xyVu3IDmit

10/05/2013 19:25:03

"Until you see it w/ your own eyes you would have thought it impossible": judges of NZ's Grand #Axis winning campaign http://t.co/xyVu3IDmit

144-miles Across the Sahara for a Liter of Tang

10/05/2013 18:52:00

rathon des Sables, a race across the Sahara billed as “The toughest foot race in the world.” With a schedule of 23, 19, 24, 47 (phew!), 26, and 5 miles staged over 6 consecutive days, they weren’t kidding.

In the dunes and desert heat, this is what "running" looks like.

Over the months of preparation leading up to the race, I typically encountered a 3-stage response when telling people about my goal: the confused pause while they decided whether or not I was kidding, followed by the half-joking question ‘Are you insane?’ (jury’s still out), and finally, the question ‘Why?’

‘Why?’ What’s my motivation? Pre-race I had plenty of answers: ‘to see how far I can run’, ‘to experience the Sahara in an intimate way’, ‘a sad little ribbon for me to cherish that says I crossed the finish line’…

Fast forward over 6 months of training, 18 hours in an airport, 40 minutes in a Royal Moroccan Army truck, and I’m staring down at my toes on the starting-line. Our French host perched on top of a 4x4 yelled at us to start and so we did. The first few miles flew by on adrenaline alone. The next few also passed easily as we jockeyed for position.

The long line of competitors about to tackle a dune.

But, as the days wore on and the baking sun and sand began to show themselves in true Lawrence of Arabia style, the idea of “conquering 100 more miles” became as insurmountable as the next “Jebel”—an Arab word that apparently means: “hill where each step up slides you down an inch less than you just climbed.”

Once the going got tough, it turned out that my ‘Whys?’, the motivation from miles and days away, just didn’t help in the moment of decision.

What inspired us all seemed to vary and shift as much as the unending rocks and sand that swallowed our sneakers whole. There was Canadian Rob who pushed himself to finish in 15 hours one day, just a few minutes before midnight so he could wish his girl back in Montreal a “Happy Birthday” at the finish line via satellite. There was Sarah from Sweden who would have missed a cut-off except for two Berbers on camels who kept coaxing her from behind for 5 hours. And me? At one point it was my own sense of competition that wouldn’t let me finish within 4 hours behind a man dressed in a cow costume. At another point, it was my thirst for Tang, which I knew I could have if I just pushed through another 3 miles.

What motivates you? Your team? Your audience? The tricky thing is that the motivation that pushes someone to take action in any given moment is a moving target, and while it’s the big one that puts you in the game to begin with, it’s the others that get you through it. Discovering the relevant motivation and tapping into it at the right moment is the key to success.

So the next time you’re searching for that big idea, it may just be a man in a cow costume that makes you dig a little deeper.

Traditional Berber style tents. Also known as home, sweet home for the entire week.

Runners heading into an oasis.

Competitors were pulled off the course and disqualified if they couldn't move fast enough to stay ahead of the camels.

The top of a Jebel is a very happy place. Usually with an amazing view.

Category: Diversity

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2013 CAANZ AXIS Awards winners revealed | Admedia Magazine

10/05/2013 16:10:34

Oh what a night for @DraftfcbNZ! Driving Dogs takes top #Axis +11 GOLD http://t.co/URTMznbcwR via @admedia

Video: 5 big tips from Next Gen Dinner for aspiring marketing pros | Marketing Magazine

10/05/2013 15:05:05

5 tips for aspiring #marketing pros w/ thx to peers in #Canada: @TraffikGroup @JWTCanada @Draftfcb_TO http://t.co/BK0XE77P4c @Marketing_Mag

Eye Exam Really Tests Hearing, DraftFCB Toronto - Business Insider

10/05/2013 14:20:40

"I can't believe what I'm (NOT) hearing!" Is that you? http://t.co/vTBZaiifWc @businessinsider via @Draftfcb_TO

Need another reason to go to next @APPNATION Conf in #NYC? Our @scubachris not on 1 panel but 2! http://t.co/eSxN7bV15N

10/05/2013 13:40:59

Need another reason to go to next @APPNATION Conf in #NYC? Our @scubachris not on 1 panel but 2! http://t.co/eSxN7bV15N

Need to make #time for this! RT @talksy: Your most valuable commodity is time. Keep control of it http://t.co/ZBajBzTjSN @fastcompany

10/05/2013 12:55:08

Need to make #time for this! RT @talksy: Your most valuable commodity is time. Keep control of it http://t.co/ZBajBzTjSN @fastcompany

Espresso of Innovation: Trust or Bust

10/05/2013 12:36:00

strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week, is your brand a Karen or a Gretchen?

Historically, trust has been an important social commodity and today, this is certainly the case for brands. Without trust how can you hope to be loved? According to the Edelman trust report there are five key areas that a brand must focus on to become trusted: engagement, integrity, products and services, purpose and operations. I wanted to take a deeper look at the technology playing a key part in each of these areas.

Engagement
Social media has made direct interactions with consumers far easier, but because this also opens brands up for criticism how can you maintain trust? A great example comes from Walmart: in February 2013 they answered 46.5% of the posts on their wall focusing on those with a negative sentiment and taking just 26 mins on average to reply. Even negative reviews help build trust as people are wary of thing’s being too good to be true.

Mobile engagement is also a great way to generate new revenue. For example, AA’s new breakdown app allows you to call out the AA when you need them for a small fee rather than paying an annual subscription.

Integrity
It is common knowledge that people trust people (61%) more than they trust the ‘fat cats’ at the head of a business (43%). Therefore companies need to be open and honest about how they do business and give their employees a voice. Zappos Tweetwall is a great way of engaging customers by getting your staff to tweet about products they are passionate about. As these are real people like us we trust their recommendations more.

Products and Services
Whether you use pioneering new interfaces like Eyetribes’ new technology that allows a user to control a smartphone or tablet by what they look at or simply make bedtime a special event with interactive storytelling on children’s pyjamas, product innovation creates trust as it shows you care about being a better partner for your consumers’ daily lives.

Purpose
Nielson found 46% of global consumers are willing to pay extra for products and services from companies that have programs to help our fellow man and the environment. My shout outs for tech initiatives allowing businesses (and consumers) to operate with greater integrity include IKEA’s solar energy pledge, Google and Facebook/Cleantech’s innovation bursaries, and ending world hunger with an Instagram FoodShareFilter.

Operations
People like companies with a proven track record of delivery and expertise, and trust brands that are favoured by many others. New York Life Insurance uses twitter and #NYLTips to allow people to ask their experts anything, including helping grieving children in schools. Foursquare has made it even easier to check in this week hoping to get more data to help companies prove popularity which in turn will improve people’s trust in a brand by seeing others go to their shops/bars/restaurants.

In summary
As our bespoke Trust Research from Draftfcb Brazil shows, trust is a universal emotion and no matter the geography, demographic or gender we all have the same trust triggers. We need to use technology intelligently to cover these five pillars, tap into emotional triggers and encourage customers to trust and love our brand.

Category: Technology

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Why Is Facebook Blue? The Science Behind Colors In Marketing | Fast Company | Business + Innovation

10/05/2013 12:21:39

So who knew that's why @Facebook is blue? The science behind colors in #marketing. http://t.co/fg0UlxYucp @FastCompany

Can You Hear the Tone Hidden in This 'Vision Test'? | Adweek

10/05/2013 11:55:08

Don't believe everything you see & hear. http://t.co/2NwmVS0BbY @adweek via @Draftfcb_TO

Can You Hear the Tone Hidden in This 'Vision Test'? | Adweek

10/05/2013 11:50:04

Gotcha!

Espresso of Innovation: Trust or Bust - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

10/05/2013 11:20:08

Using #technology intelligently to engender #trust in #brands. http://t.co/c8NYEShrib @dandelwest

Creative Week NYC 2013 / Home

10/05/2013 10:35:08

As @creativeweek ends, kudos to organizers, fellow presenters, award winners, etc. for great week. Proud to sponsor. http://t.co/YgABntb6pI

Two Terms Marketers Need for Today's Media Landscape - Mitch Joel - Harvard Business Review

10/05/2013 09:57:37

Active & Passive Media: 2 terms to help navigate today's highly complex #media landscape. http://t.co/1zzUFaMH7R @HarvardBiz @mitchjoel

DraftFCB and Colenso BBDO share lion's share of Grand Prix and Gold at 2013 NZ AXIS Awards - Grand AXIS to DraftFCB's Mini 'Driving Dogs' - Campaign Brief Asia

10/05/2013 06:41:23

An absolutely outstanding performance by Draftfcb NZ at last night's Axis Awards held in Auckland. The team won Grand Axis (Best in Show), Grand Prix (DM/PR/Experiential) and 7 golds for Driving Dogs and Grand Prix (Screen content & radio) and 4 Golds for Prime TV's "Secret Diary of a Call Girl"

DraftFCB and Colenso BBDO share lion's share of Grand Prix and Gold at 2013 NZ AXIS Awards - Grand AXIS to DraftFCB's Mini 'Driving Dogs' - Campaign Brief Australia

10/05/2013 06:35:37

Lions share @ #Axis Awards to @DraftfcbNZ for sure! Grand Axis (Best in Show) 2 Grand Prix & 11 GOLD ! @cbasia http://t.co/EP1lMNhAT1

DraftFCB and Colenso BBDO share lion's share of Grand Prix and Gold at 2013 NZ AXIS Awards - Grand AXIS to DraftFCB's Mini 'Driving Dogs' - Campaign Brief Australia

10/05/2013 01:59:13

Grand Axis and 7 Golds to @DraftfcbNZ at last night's Axis Awards. It doesn't get much better than that! via @cbasia http://t.co/EP1lMNhAT1

YouTube's 10 Most-Watched Ads in April | Adweek

09/05/2013 23:10:03

Staggering month for #viral ads in April. Great stuff. Proud that Chicago agency's work ranked at #3 http://t.co/yVJFNYt2he @adweek

DraftFCB wins big in the US | Admedia Magazine

09/05/2013 22:29:25

We think we're in love with this headline writer http://t.co/wuaY65J1Yn @AdMediaNZ

Loveless future - FM

09/05/2013 22:08:29

What's brand love got to do with it? http://t.co/35VyQrNFDQ @DraftfcbSA @FinancialMail

Laurie Dillon-Schalk - Digital & Social Wisdom - YouTube

09/05/2013 19:45:05

#Digital & #Social Wisdom from 1 of #Canada's (heck, the world's) best-& she's 1 of ours! http://t.co/zT8cQpyZo8 @Draftfcb_TO @Ldillonschalk

The Draftfcb sponsored event featured the insightful remarks of Javier Campopiano, chief creative officer, New York; Humberto Polar, chief creative of...

09/05/2013 18:23:27

including humor, relevance, and an end result that speaks to a sense of humanity....

Six Clio Questions, Eric Springer CCO Draftfcb Los Angeles | Adweek

09/05/2013 18:03:53

Getting to know Eric Springer, chief creative officer, Draftfcb Orange County, and CLIO Awards judge for the Film category. http://www.adweek.com/video/advertising-branding/abbot-kinney-our-soho-many-ways-149301

Backatcha, Z! RT @zanger: Huge thanks to @Draftfcb for the opportunity to represent you at @creativeweek. Wonderful team, amazing talent.

09/05/2013 17:06:35

Backatcha, Z! RT @zanger: Huge thanks to @Draftfcb for the opportunity to represent you at @creativeweek. Wonderful team, amazing talent.

Great creatives need a disciplined eye and a wild mind says CCO Javi Campopiano @creativeweek. Be voracious about culture in general.

09/05/2013 14:46:04

Great creatives need a disciplined eye and a wild mind says CCO Javi Campopiano @creativeweek. Be voracious about culture in general.

Advice to up and coming creatives: be aware of what's happening throughout the world. @creativeweek

09/05/2013 14:42:19

Advice to up and coming creatives: be aware of what's happening throughout the world. @creativeweek

"Stupid advertising is offensive to society." Humberto Polar @creativeweek. We can make intellectual and heartfelt ads that sell

09/05/2013 14:41:05

"Stupid advertising is offensive to society." Humberto Polar @creativeweek. We can make intellectual and heartfelt ads that sell

When people start to say yes, they collectively overcome the no's. Exceptional work requires courage @creativeweek

09/05/2013 14:34:41

When people start to say yes, they collectively overcome the no's. Exceptional work requires courage @creativeweek

Good ideas like @Oreo Daily Twist, #Driving dogs and Peru billboard bust through all barriers @creativeweek, including internal doubts.

09/05/2013 14:29:37

Good ideas like @Oreo Daily Twist, #Driving dogs and Peru billboard bust through all barriers @creativeweek, including internal doubts.

For Javi Campopiano, advertising's new goal is to create things that can be shared. @creativeweek

09/05/2013 14:24:28

For Javi Campopiano, advertising's new goal is to create things that can be shared. @creativeweek

When creativity and technology collide, great things happen @creativeweek

09/05/2013 14:18:10

When creativity and technology collide, great things happen @creativeweek

"When technology meets creativity, great things happen." -Humberto Polar @creativeweek

09/05/2013 14:15:03

"When technology meets creativity, great things happen." -Humberto Polar @creativeweek

And we're live! @creativeweek http://t.co/BqeHNV8eb6

09/05/2013 14:02:54

And we're live! @creativeweek http://t.co/BqeHNV8eb6

Six Clio Questions, Eric Springer CCO Draftfcb Los Angeles | Adweek

09/05/2013 13:31:02

& now presenting our own Eric Springer, CCO in SoCal & @Clio judge, as he answers 6 Clio Q's posed by @adweek http://t.co/kS3jaUgvOj

Creative Week NYC 2013 / Events

09/05/2013 13:00:47

With 1 hr to go, head to our @creativeweek panel in #NYC & meet creative leads behind some of yr's most awarded work http://t.co/aF4FqNAPcu

Creative Week NYC 2013 / Events

09/05/2013 12:02:25

In 2 hrs: Get inside skinny on #DailyTwists, #DrivingDogs, water-producing billboard, more @CreativeWeek panel http://t.co/i4HM3yUsIA

Creative Week NYC 2013 / Events

09/05/2013 11:00:09

In 3 hrs: #Billboard produces water out of air & 2 @OneShow Silver Pencils. Meet creative lead @creativeweek panel http://t.co/kJQMUYY44w

MT @draftfcb_uk: “We all have tendency to use research like a drunk uses lamppost, more for support than illumination” @SimonHWhite...

09/05/2013 10:05:03

MT @draftfcb_uk: “We all have tendency to use research like a drunk uses lamppost, more for support than illumination” @SimonHWhite...

Creative Week NYC 2013 / Events

09/05/2013 09:57:24

In 4 hrs: If you love #dogs, #water, #DailyTwists, #grandma, #sleep, #ads, have we got a @creativeweek panel for you! http://t.co/4wwuJAwgBU

What a @OneShow performance! 1 Gold, 3 Silver and 1 Bronze Pencil, congratulations @DraftFCBNZ @mayo in Peru and Chicago! #OSawards

09/05/2013 00:34:29

What a @OneShow performance! 1 Gold, 3 Silver and 1 Bronze Pencil, congratulations @DraftFCBNZ @mayo in Peru and Chicago! #OSawards

Q1 2013 Creative

08/05/2013 21:40:55

Take a stroll down short-term memory lane & view some of our network's best work from Q1. http://t.co/b4VWGU0Jsf #creative #ads

Did you see what I heard? A sensory bait & switch @fastcompany http://t.co/StiXZvevzJ

08/05/2013 20:50:03

Did you see what I heard? A sensory bait & switch @fastcompany http://t.co/StiXZvevzJ

Creative Week 2013

08/05/2013 20:42:06

Find out how universal themes make award-winning, effective creative which truly crosses borders during Day 4 of Creative Week. http://draftfcb.info/CreativeWeek2013/

Creative Week 2013

08/05/2013 20:00:06

If you love #dogs, #water, #DailyTwists, #grandma, #sleep & #ads, have we got a @creativeweek panel for you! http://t.co/R7op6yREGH

Javier Campopiano: Greatest Hits - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

08/05/2013 19:25:34

Did you know that Javi Campopiano won a Cannes Grand Prix for "Teletransporter"? See it here: http://t.co/JpMC2peQJX. @CreativeWeek

Adlatina.com - Draftfcb Buenos Aires suma un director creativo

08/05/2013 17:20:56

¡Bienvenido a Diego Rubio, our newest creative director in #Argentina! http://t.co/fkzqz84CBU @adlatina_com

The eye test that wasn't. http://t.co/4szwAakBXf @adsoftheworld via @Draftfcb_TO

08/05/2013 16:55:52

The eye test that wasn't. http://t.co/4szwAakBXf @adsoftheworld via @Draftfcb_TO

Ontem foi mesmo dia de muitas celebrações: nosso cliente SKY foi o Anunciante do Ano do Prêmio Comunicação, promovido pela ABP. Estivemos no Copacaban...

08/05/2013 16:28:37

élio Lopes( Presidente Brasil e Latam) e Agricio Neto, também da SKY....

Creative Week Q&A: Humberto Polar Of Mayo Draftfcb Peru // Advertising Week Social Club

08/05/2013 16:15:15

What makes a campaign "borderless"? "The humanity of your premise - one based on a real insight." - Humberto Polar http://t.co/IQ5B2scAQJ

Year's 1st Hack-A-Thon is Thu via @hellocomputer http://t.co/uikJLGv4KU Break old conventions, create something new out of chaos. @marklives

08/05/2013 15:38:03

Year's 1st Hack-A-Thon is Thu via @hellocomputer http://t.co/uikJLGv4KU Break old conventions, create something new out of chaos. @marklives

We're, No. 1! ::continue chanting:: http://creativity-online.com/top20

08/05/2013 13:39:10

We're, No. 1! ::continue chanting:: http://creativity-online.com/top20

Top 20 Ads - Creativity Top 20 - Creativity Online

08/05/2013 13:33:32

"Eye" spy a No. 1 hit on today's Creativity AdCritic. Congrats, Toronto! http://t.co/Gyt4qFi2xw http://t.co/QhBJhER1u4

E as comemorações por prêmios continuam! Ontem, no prêmio ABEMD, além dos 3 ouros já divulgados, ainda ganhamos mais um bronze também com Pão de Açuca...

08/05/2013 13:01:41

ap). Isso que é equipe animada para vencer....

Creative Week NYC 2013 / Events

08/05/2013 12:31:13

Day 3 of @CreativeWeek and inspiration is everywhere! Looking forward to One Show tonight and our panel tomorrow. http://t.co/arPnLAGsNX

Draftfcb & Mengniu have just begun their talk on "Global Marketing Effectiveness - Fluidity frm Vision to Execution" Don't miss it! #ameasia

08/05/2013 02:05:10

Draftfcb & Mengniu have just begun their talk on "Global Marketing Effectiveness - Fluidity frm Vision to Execution" Don't miss it! #ameasia

One hour until Draftfcb and Mengniu present "Global Marketing Effectiveness - Fluidity from Vision to Execution" @AMEASIA #ameasia

08/05/2013 00:53:34

One hour until Draftfcb and Mengniu present "Global Marketing Effectiveness - Fluidity from Vision to Execution" @AMEASIA #ameasia

Levamos dois ouros no #premioabemd hoje. Um com Pão de Açucar e outro com Livraria Cultura. Parabéns equipe.

07/05/2013 22:44:40

Levamos dois ouros no #premioabemd hoje. Um com Pão de Açucar e outro com Livraria Cultura. Parabéns equipe.

Ouro! É o que cabamos de receber no prêmio Abemd. Dois ouros: com Livraria Cultura e Pão de Açucar. Parabéns equipe!

07/05/2013 22:36:23

Ouro! É o que cabamos de receber no prêmio Abemd. Dois ouros: com Livraria Cultura e Pão de Açucar. Parabéns equipe!

Home - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

07/05/2013 21:50:03

What are amazing #DrivingDogs up to? @VegasNZ happily reports none have "pulled a Lohan." http://t.co/icvuLB4DkR Meet PV @creativeweek panel

Gather 'round. Time for a @Storify. http://t.co/xLZNqA1JBu

07/05/2013 21:05:09

Gather 'round. Time for a @Storify. http://t.co/xLZNqA1JBu

The Science Of Awards: Your Data-Driven Guide To Winning At Cannes | Co.Create: Creativity \ Culture \ Commerce

07/05/2013 20:22:41

Interesting. Your #data-driven guide to winning @Cannes_Lions, per @fastcompany http://t.co/HdWIPQ3UMf

MediaPost – OMMA Mobile

07/05/2013 19:10:14

Calendar alert: Set expectations for real-world #mobile mktg campaigns http://t.co/zu2GlvzOvq 5/22 #MPOMMA panel w/ @scubachris @mediapost

Photo by dfcbx • Instagram

07/05/2013 18:15:36

Props to our @DFCBX team for their golden win @EventMarketer’s Ex Awards. Cheers all around! http://t.co/AySsN7lw2I

Ow.ly - image uploaded by @

07/05/2013 17:39:04

Meet one of the minds behind the campaign that's won so much ap-paw-se. @CreativeWeek http://t.co/KmnkWM2I68. Visit: http://t.co/7HjDMm4atk

Peter Vegas is in the house. He's landed in New York and he's brought a crate full of Orc parts with him from New Zealand. May 9 at 12 pm during Cre...

07/05/2013 17:21:45

/creativeweek.com/calendar/-advertising-deconstructed-connecting-across-cultures-2013-05-09-1200...

iMedia Agency Summit, May 2013 - Overview

07/05/2013 16:31:58

In 15 min, @scubachris-led panel @ #iMediaSummit hails publishers who are changing to embrace #NativeAdvertising http://t.co/TbhJgEQLWJ

Even after 4 straight yrs this is a headline we never get tired of reading http://t.co/ouaaRhuH6a @PMLiVEcom

07/05/2013 16:18:35

Even after 4 straight yrs this is a headline we never get tired of reading http://t.co/ouaaRhuH6a @PMLiVEcom

In 1 hr: RT @appssavvy: #NativeAds panel @iMediaTweet Summit @BuzzFeed @tumblr @sharethrough #Turner & @chrisappssavvy mod.: @scubachris

07/05/2013 15:45:07

In 1 hr: RT @appssavvy: #NativeAds panel @iMediaTweet Summit @BuzzFeed @tumblr @sharethrough #Turner & @chrisappssavvy mod.: @scubachris

TV ad: Tata Docomo: knife

07/05/2013 15:25:09

Office hijinks or office mayhem? Always important to get the full story. http://t.co/lii9y2N1R4 @bestads

Our DFCBX team wins gold for Best Multi-Market Event to celebrate #Oreo 100th Birthday at @EventMarketer's Ex Awards. Congrats team for yet another bi...

07/05/2013 15:13:43

Our DFCBX team wins gold for Best Multi-Market Event to celebrate #Oreo 100th Birthday at @EventMarketer's Ex Awards. Congrats team for yet another big night!

ACM Gospel Choir: I'll Be There - Last Choir Standing - BBC One - YouTube

07/05/2013 15:05:04

ECD of Draftfcb Lisbon Duarte Melo RSVP'd to our #CannesLions cocktail party invite in style: http://t.co/fytLsg4p7N

Mansão SKY

07/05/2013 14:55:55

Sun Life partners with DraftFCB | Marketing Magazine

07/05/2013 14:50:05

A warm feeling indeed. @SunLife shines on our @Draftfcb_TO cousins, awarding them their account http://t.co/OWdcHu8RFZ @MarketingMagRSS

Canada's Union Hearing Aid Centre tests your eyes while testing your ears - Video - Creativity Online

07/05/2013 14:12:14

Check out this must-take eye test that will diagnose more than your vision. http://t.co/SL9Nya0Vgs No. 3 on @creativitymag

THE BEST OF THE BEST IN 2013 | Event Marketer Summit

07/05/2013 13:50:08

What a victorious night for our @DFCBX group! A Gold Ex Award for @Oreo 100th B-day celebration @EventMarketer http://t.co/L4GMKYDtsf

POSTCARDS FROM THE EDGE (HAPPY-HOUR-STYLE!) | APPNATION NYC

07/05/2013 13:25:20

Explore burgeoning world of #apps across all connected devices; stay for 5/21 @APPNATIONCONF panel w/ @scubachris http://t.co/5tO4mor7ny

1 day 'til @AMEASIA see you @ Draftfcb's talk 12pm tomorrow "Global Marketing Effectiveness - Fluidity from Vision to Execution" #ameasia

06/05/2013 23:58:19

1 day 'til @AMEASIA see you @ Draftfcb's talk 12pm tomorrow "Global Marketing Effectiveness - Fluidity from Vision to Execution" #ameasia

Creative Week NYC 2013 / Events

06/05/2013 23:30:11

Three days left before the awesome creative trio from Draftfcb take the stage @CreativeWeek. Register here: http://t.co/VpUSeJ6ETH

TV ad: Tata Docomo: hair flying

06/05/2013 22:25:12

Can you feel the wind in your hair courtesy of #social networking via @TataDocomo? http://t.co/ILcdr8b45s @BestAds @DraftfcbUlka #India

The seductive appeal--& hidden dangers--of #BrandedContent http://t.co/lIKyBjo9CQ @DraftfcbNZ

06/05/2013 21:50:06

The seductive appeal--& hidden dangers--of #BrandedContent http://t.co/lIKyBjo9CQ @DraftfcbNZ

Javier Campopiano: Greatest Hits

06/05/2013 21:43:00

t; seminar at Creative Week in New York, has netted major global, regional and national awards before making his way in 2013 to the Big Apple. Check out some of his accomplishments below.

Meet him (and two other of our network's creative superstars) on Thursday, May 9 at 12 pm.

Creative Week

82Mercer

78 Mercer Street
New York, New York 10012

Andes Teletransporter Case Study at Del Campo Nazca Saatchi & Saatchi

Andes

"Grandma" TV campaign for Zonajobs at Draftfcb Buenos Aires

Zonajobs

Print campaign for Citrix at Draftfcb Buenos Aires

Category: Creative

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iMedia Agency Summit, May 2013 - Overview

06/05/2013 21:10:03

.@ScubaChris moderates 5/7 #NativeAds panel @iMediaTweet Summit w/ @Buzzfeed @Tumblr @AppsSavvy @sharethrough #Turner http://t.co/h8upffX71o

The best in advertising, design, and digital creativity - AdCritic - Creativity Online

06/05/2013 20:35:03

Hear ye, hear ye (or maybe not!). New #ads for Union Hearing Aid Centre are @creativitymag Pick of Day! http://t.co/pEYcOAQ262 @Draftfcb_TO

¡Magnífico! Our peers in #Chile win that country's 1st-ever Digital #Clio. http://t.co/7ruACwAzhI @ZappingLatam

06/05/2013 19:55:04

¡Magnífico! Our peers in #Chile win that country's 1st-ever Digital #Clio. http://t.co/7ruACwAzhI @ZappingLatam

Javier Campopiano: Greatest Hits - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

06/05/2013 18:49:53

sts/Posts/Post.aspx?ID=597 Meet Javi and two of our network's inspirational creatives at the "Advertising Deconstructed" panel on May 9 during Creative Week in New York....

These guys are getting a lot of love! Draftfcb New Zealand's MINI 'Driving Dogs' campaign was the biggest New Zealand winner at the 54th annual Clio A...

06/05/2013 14:13:44

These guys are getting a lot of love! Draftfcb New Zealand's MINI 'Driving Dogs' campaign was the biggest New Zealand winner at the 54th annual Clio Awards: http://draftfcb.co.nz/ournews/. Congrats to our team!

Deep Inside Taco Bell's Doritos Locos Taco | Fast Company | Business + Innovation

05/05/2013 13:27:32

Take an inside look @ birth of #DoritosLocosTacos via @fastcompany, then head to @TacoBell this #CincoDeMayo http://t.co/xLw4dK3wPH

New Yorkers typically don't like being walked on. But then they met JR. http://t.co/zgcft9Cuw6 @nytimes #NYC #TimesSquare

05/05/2013 12:25:46

New Yorkers typically don't like being walked on. But then they met JR. http://t.co/zgcft9Cuw6 @nytimes #NYC #TimesSquare

Feliz Cinco de Mayo a todos!

05/05/2013 11:47:57

Feliz Cinco de Mayo a todos!

Why Does This Chili Pepper Look Like a Penis? - Print (image) - Creativity Online

05/05/2013 11:39:32

No. 14 on Creativity Ad Critic Top 20 and climbing...

Creative Week 2013

05/05/2013 10:55:44

You created THAT? http://t.co/NhEAUmS0ck Meet creative sparks behind some of year's most buzzed about & awarded work @creativeweek panel.

Peter Vegas: Greatest Hits - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

04/05/2013 18:31:11

Meet a driving force behind #DrivingDogs phenom @ 5/9 @creativeweek panel in #NY; see other @VegasNZ ads: http://t.co/h6elwnhayc @DraftfcbNZ

Awww, you make us blush. Thx for kind words. RT @ladya08: @Draftfcb doing great work! It's your time - take the world by storm.

04/05/2013 15:23:49

Awww, you make us blush. Thx for kind words. RT @ladya08: @Draftfcb doing great work! It's your time - take the world by storm.

Juan Enriquez: Your online life, permanent as a tattoo | Video on TED.com

04/05/2013 13:05:37

Your online life: Permanent as a tattoo? http://t.co/tDvmLwnvw1 Provocative @tedtalks

eMarketer Q&A with Chris Miller of Draftfcb

04/05/2013 12:10:57

Meet our own #digital sherpa. A goal? Get digital out of his title. http://t.co/StWZBoyQkZ @eMarketer @scubachris

Humberto Polar: Greatest Hits - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

04/05/2013 11:10:30

Meet creative force behind water-producing billboard @ 5/9 @creativeweek panel in #NY. See other @chinipolar work @ http://t.co/hdPOGpa4kG

Making water from air: a collaboration between engineers and marketeers | Guardian Sustainable Business | Guardian Professional

04/05/2013 10:01:53

#Advertising as a force for good. http://t.co/36RMaRB4LJ @guardian

Nivea dares women to dip into summer in a multi-channel campaign and event via Draftfcb London - Campaign Brief UK

04/05/2013 09:10:50

As bikini season looms, @Niveauk entices the daring to literally take a very public dip. http://t.co/KRZGJVS640 @CampaignBriefUK

HOPE - Contos HOPE

04/05/2013 04:45:28

atacine e com direção do premiado Marcelo Galvão, vencedor de importantes festivais como o de Gramado, Trieste e Moscou, Juliana está hospedada em um hotel e sai no corredor para buscar gelo. Porém, a porta se fecha e a atriz acaba se envolvendo em uma aventura na tentativa de voltar para seu quarto. Para Marcelo Galvão, este foi um projeto audacioso. "Gravamos dois filmes em uma mesma diária, um comercial de produto com a Juliana e o curta. Só foi possível conceber um projeto assim com uma atriz como a Juliana, pois além de muito talentosa, ela é bonita por natureza, o que ajudou muito na agilidade das cenas. O modo parceiro de trabalhar da Giovanni Draftfcb foi fundamental para o resultado impecável do filme, porque quando um trabalho é construído junto, tem um resultado diferenciado. É só ver esse filme" acrescenta Galvão. "O projeto Contos Hope é mais uma aposta criativa da Giovanni Draftfcb no sentido de diminuir cada vez mais a distância entre propaganda e entretenimento. Afinal, acreditamos que só através de experiências como estas uma marca é realmente capaz de entrar de forma espontânea na vida das pessoas", diz Ricardo "DONA" Martin, Redator da Giovanni Draftfcb. A partir do dia primeiro de fevereiro, um teaser de 15 segundos será veiculado em algumas aeronaves no programa TAM nas nuvens e o curta-metragem nos cinemas da rede Cinemark em que o shopping possua uma loja da HOPE, que conterão em sua vitrine as lingeries utilizadas no filme....

Peter Vegas: Greatest Hits - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

03/05/2013 20:55:02

Aside from awesome #DrivingDogs, what other ads make Peter Vegas proud? http://t.co/yPE5idduqo Meet him @ our 5/9 @creativeweek panel.

After teaching a few dogs some cool tricks, turning desert air into drinking water and introducing a couple of talking chameleons. The industry took n...

03/05/2013 20:33:36

After teaching a few dogs some cool tricks, turning desert air into drinking water and introducing a couple of talking chameleons. The industry took notice. Read our story -- it's a good one... http://storify.com/Draftfcb/first-quarter-2013-experience

RT @dmnews What do you get when you mix Draftfcb & @NewYorkFestival? 8 wins inc Gold in Digital for Oreo Daily Twist. All hail the creative!

03/05/2013 20:10:28

RT @dmnews What do you get when you mix Draftfcb & @NewYorkFestival? 8 wins inc Gold in Digital for Oreo Daily Twist. All hail the creative!

Check out some of our first quarter highlights - http://t.co/l907cu4TDR #storify #draftfcb #advertising

03/05/2013 20:05:26

Check out some of our first quarter highlights - http://t.co/l907cu4TDR #storify #draftfcb #advertising

R/GA's Nike+ FuelBand takes out World's Best Idea at NY Festivals; McCann Melbourne's 'Dumb Ways to Die' wins a Grand Award; Draftfcb NZ scores Gold World Medal for Mini 'Driving Dogs' - Campaign Brief New Zealand

03/05/2013 19:56:08

Go, dogs, go!

Making water from air: a collaboration between engineers and marketeers | Guardian Sustainable Business | Guardian Professional

03/05/2013 19:52:37

Truly remarkable...

Peter Vegas: Greatest Hits - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

03/05/2013 19:40:03

Peter Vegas, New Zealand, has been writing award-winning copy for some time. Take a look at a few of his favorite campaigns from his career: http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=596

Chinwag Psych: Simon White Interview "When Behavioural Economics meets Marketing Models" | Chinwag - connecting digital people

03/05/2013 19:30:01

Why collaborating w/ academics can make for better marketers. http://t.co/Kng76xN9Ig @chinwag @Draftfcb_UK

MediaPost Publications It's the Behavior, Stupid! (When it Comes to Mobile Email) 05/03/2013

03/05/2013 18:35:40

"I challenge you to make those experiences great" @scubachris on #mobile #email http://t.co/ejrzgOwiFC @MediaPost #MPEIS

MediaPost Publications Email To Mobile: 'Wassup?' 05/03/2013

03/05/2013 17:40:41

Email To Mobile: 'Wassup?' @scubachris on the relationship b/w #mobile and email http://t.co/SfsXZ35uz0 #keynote #MPEIS @MediaPost

MediaPost Publications Miller: "Nerds Are My Best Friends" 05/03/2013

03/05/2013 16:51:02

Our chief #digital officer explains why nerds are his best friends http://t.co/6rXNKf7Vg3 @MediaPost #MPEIS @scubachris

Sun Life Financial chooses Draftfcb as AOR » strategy

03/05/2013 15:12:35

Happy Friday, everyone! Our team in Canada is ending the week on a high note with the great news they've won the Sun Life Financial account. Congrats all around. http://strategyonline.ca/2013/05/02/sun-life-financial-chooses-draftfcb-as-aor/

What if email and mobile were texting each other...what would they say? @scubachris explains during his keynote @MediaPost's Email...

03/05/2013 15:06:08

What if email and mobile were texting each other...what would they say? @scubachris explains during his keynote @MediaPost's Email...

FMBX News - Field Marketing & Brand Experience

03/05/2013 14:05:33

Dare to dip in a bikini-bare-all? Go on. You know you want to. http://t.co/xZO0Xgqvit @niveauk #FieldMarketing #BrandExperience #FMBX

"Make it vivid" and "make it simple" principles for #email messaging on #mobile according to our chief digitial office Chris Miller...

03/05/2013 14:01:57

"Make it vivid" and "make it simple" principles for #email messaging on #mobile according to our chief digitial office Chris Miller...

Humberto Polar: Greatest Hits - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

03/05/2013 13:18:23

g-deconstructed-connecting-across-cultures-2013-05-09-1200...

Business networking: Cycling is the new golf | The Economist

03/05/2013 13:15:27

Business Networking: #Cycling is the new #golf. http://t.co/C6ZkXwn7YC @TheEconomist via @matthewwwillcox

OREO Daily Twist | New York Festivals

03/05/2013 11:16:44

Victory tastes great. New York's "Oreo Daily Twist" campaign wins a Gold & Silver World Medal at the New York Festivals Awards.

Peter Vegas: Greatest Hits

03/05/2013 02:56:00

Creative Week in New York, is a 22-year veteran of the advertising business and he has the scars to prove it. Check out some of his career highlights below.

Meet him (and two other of our network's creative superstars) on Thursday, May 9 at 12 pm.

Creative Week

82Mercer

78 Mercer Street
New York, New York 10012

"Driving Dogs" campaign for SPCA/MINI at Draftfcb New Zealand

Driving Dogs video

Outdoor billboard with stuntman for "Lifeline" at Draftfcb New Zealand

"Little Coffee" print campaign for Caffine Gum at Draftfcb New Zealand

TV & Radio campaign during Meat Week for PAKnSAVE supermarkets at Draftfcb New Zealand

paknsave video

Category: Creative

...

Leading poultry provider Tegel pecks @DraftfcbNZ as its new AOR & it feels (& tastes) so good. http://t.co/Y9cAQrLnux @StopPressNZ

03/05/2013 01:03:39

Leading poultry provider Tegel pecks @DraftfcbNZ as its new AOR & it feels (& tastes) so good. http://t.co/Y9cAQrLnux @StopPressNZ

Creative Week Q&A: Javier Campopiano Of Draftfcb New York // Advertising Week Social Club

03/05/2013 00:15:07

"My energy comes from challenging situations I put myself into." Says our @CreativeWeek panelist, Javier Campopiano. http://t.co/DMx4wim2IK

I've got an idea! - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

02/05/2013 23:45:06

Air fresheners for men spawn a manly idea: testosterone-fueled passwords for when password well runs dry http://t.co/ED7TBnO7Oj @johnpolacek

Sun Life Financial chooses Draftfcb as AOR » strategy

02/05/2013 23:13:27

Huge props to our @Draftfcb_TO cousins for being named AOR for @SunLife http://t.co/B5q5JuwByG @StrategyOnline

Hemingway called the blank page "the white bull." Here's to those who stare it down every day. http://t.co/nTqnXV6dPN @creativeweek sponsor

02/05/2013 22:34:32

Hemingway called the blank page "the white bull." Here's to those who stare it down every day. http://t.co/nTqnXV6dPN @creativeweek sponsor

Creative Week Q&A: Peter Vegas Of Draftfcb New Zealand // Advertising Week Social Club

02/05/2013 21:30:26

"I think work that resonates taps into this simple truth ... humor can cross language & age barriers." @CreativeWeek http://t.co/qZJU1NdoLK

Humberto Polar: Greatest Hits

02/05/2013 19:51:00

seminar at Creative Week in New York, shares his proudest creative achievements over the course of an amazing career.

Meet him (and two other of our networks creative superstars) on Thursday, May 9 at 12 pm.

Creative Week

82Mercer

503-511 Broadway

New York, New York 10012

The water-generating billboard created for UTEC at Mayo Draftfcb Peru

Utec video

Children's Museum of Mexico (promoting their new IMAX Theater): Print Campaign created at Lowe Mexico

Aji-no-men Instant Soup: TV campaign created at Mayo Draftfcb Peru

noodles

Tesa Instant Glue: "Sticks in 10 Seconds" TV campaign at McCann Colombia

Tesa

Premier Insect Repellant: Mini-Karma TV campaign created at Mayo Draftfcb Peru

Premier video

Aji-no-men Instant Soup: TV campaign created at Mayo Draftfcb Peru

Aji-no-men "Facesoup"

Category: Creative

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I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Labello: Gepard, Frog

02/05/2013 19:46:55

Fastest pucker on the planet. http://t.co/SUXri0pd32 @ibeliveinadvert via #Vienna team

Creative Week Q&A: Humberto Polar Of Mayo Draftfcb Peru // Advertising Week Social Club

02/05/2013 19:05:26

"Our work has to be inspiring, respectful & beautiful." Words of wisdom from @CreativeWeek panelist, Humberto Polar. http://t.co/cUOsONQC5K

High praise for Gilenya's #DTC campaign for its "high energy" & for showing #MS patients w/ real 'tude. http://t.co/2P5reerade @MMMNews

02/05/2013 18:35:04

High praise for Gilenya's #DTC campaign for its "high energy" & for showing #MS patients w/ real 'tude. http://t.co/2P5reerade @MMMNews

Creative Week NYC 2013 / Events

02/05/2013 18:05:42

Gold #Clios this wk. @OneShow Pencils next. Meet #Creative leads behind Culture-Crossing #ads @creativeweek panel http://t.co/iAhc7OBS9U

MediaPost – Email Insider Summit

02/05/2013 17:31:01

Our @scubachris keynotes @Mediapost #Email Insider Summit on Fri: How #mobile is driving email & vice versa http://t.co/UUBS1P7hcf More soon

Creative Week NYC 2013 / Events

02/05/2013 17:00:00

See top talent break down how to succeed in advertising - join Draftfcb panelists for our "Advertising Deconstructed" seminar on May 9 in New York.

Creative Week NYC 2013 / Events

02/05/2013 16:55:08

Advertising Deconstructed @CreativeWeek. Meet the talent and brains behind work that's swept the world/award shows. http://t.co/UfgWlSo3Fx

Espresso of Innovation: The Creative Beer Manifesto - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

02/05/2013 16:20:46

For people of legal drinking age: head to the nearest pub for both #creative & #tech inspiration http://t.co/7wjDjbjjr3 per @Talksy

HERE IS TODAY

02/05/2013 15:44:22

Putting today into context (and that's an understatement!). http://t.co/IUSF8pRiWq Inspiration via @johnpolacek

.@CocaCola is "most chosen" brand http://t.co/XCWdq9rhtb via @WarcEditors

02/05/2013 07:53:35

.@CocaCola is "most chosen" brand http://t.co/XCWdq9rhtb via @WarcEditors

Is #SocialMedia #Advertising or #PR? http://t.co/W8OwisP2CY via @Inc

02/05/2013 06:54:41

Is #SocialMedia #Advertising or #PR? http://t.co/W8OwisP2CY via @Inc

"Escape the Stall" Awareness Campaign Wins at the 24th Annual Manny Awards - WSJ.com

01/05/2013 18:36:20

Award-winning #ad campaign aims to help #IBD sufferers "Escape the Stall." http://t.co/k5R7tMwTdb @wsj @ccfa

Kissing a lot of frogs before finding your prince needn't be unpleasant. http://t.co/zkNPjETrIr @adsoftheworld

01/05/2013 17:43:49

Kissing a lot of frogs before finding your prince needn't be unpleasant. http://t.co/zkNPjETrIr @adsoftheworld

I've got an idea! - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

01/05/2013 15:14:50

Passwords for the Manly Man - created by our very own John Polacek, senior developer, Chicago. http://t.co/lbfiwcgTXw

I've got an idea! - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

01/05/2013 14:58:05

Passwords for the Manly Man. Whatever could John Polacek mean? Find out what our senior developer from Chicago has to say: http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=592

Espresso of Innovation: The Creative Beer Manifesto

01/05/2013 14:01:00

e world of creativity and technology filtered into a quick shot of inspiration. This week, bottoms up!

If you're struggling to come up with an innovative idea, then this espresso is here to help. My advice is simple. Go to the pub and buy a pint or two. Yes, it's official; an alcoholic drink or two does make you more creative, so says some research from The Drum.

So that should make the beer industry one of the most creative industries around shouldn’t it? That does indeed seem to be the case. Recently there have been some interesting uses of creative technology from beer brands:

At Milan Design Week earlier this year, Heineken unveiled its latest innovation: the Ignite bottle that reacts when being toasted with and synchronises with the music in a nightclub and flashes to match the beat.
Budweiser Brazil has created the Buddy Cup, "a cup integrated with Facebook," that makes you Facebook friends with someone when you clink glasses.

And beer drinking fans, they should be creative types too. The beer industry thinks so and is beginning to crowdsource ideas. Heineken has created its Ideas Brewery: an "open innovation platform" to encourage fans to share ideas and feedback. It has also reached out to independent designers to develop marketing initiatives for its global "Open Your World" marketing strategy. One output has been a pop-up nightclub in Milan.

And innovation is not just around drinking occasion, but R&D itself. Samuel Adams in the US has gone one step further with its Crowd Craft Project which involves consumers in helping determine different flavour profiles to create a collaborative ale.

Indeed, it may well be digital technologies will disrupt the big beer business model as it has done to other industries. Craft beer is a growing movement: it has now gained 10% of the total beer sales and is expected to be a $17 bn industry by 2017. There’s even a crowd funding platform for craft beers: Craft Fund.

Further innovations could help boost the economy and reverse the fall of UK pub beer sales, which dropped by 50 million pints in Q1 this year according to the British Beer & Pub Association.

So I implore you for the sake of our creative industry, for the sake of our country and, actually, for the sake of the world, drink more beer. And, let’s face it, the world would be a duller place without those great beer ads.

Right, I’m off to the pub…

Category: Technology

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Hear ye hear ye. @boschettol calls for a United Federation of Ad Agency Associations @ #thinkahaa

01/05/2013 13:10:19

Hear ye hear ye. @boschettol calls for a United Federation of Ad Agency Associations @ #thinkahaa

Let's break down more walls and stop perpetuating siloism by population. The Industry must unite, per @boschettol #thinkahaa

01/05/2013 13:07:34

Let's break down more walls and stop perpetuating siloism by population. The Industry must unite, per @boschettol #thinkahaa

UK consumer confidence dips in contrast to buoyant Europe | Marketing Magazine

01/05/2013 13:06:26

UK #consumer #confidence dips in contrast to buoyant #Europe http://t.co/146PivzZ4H via @MarketingUK

Rather than focus on external differences, be more concerned about behaviors and lifestyles that bind us. #thinkahaa

01/05/2013 13:04:06

Rather than focus on external differences, be more concerned about behaviors and lifestyles that bind us. #thinkahaa

Multicultural buying power in the U.S. is estimated to hit $3.6 trillion by 2015, ranking #4 in world economies #thinkahaa.

01/05/2013 12:59:00

Multicultural buying power in the U.S. is estimated to hit $3.6 trillion by 2015, ranking #4 in world economies #thinkahaa.

AHAA can be the catalyst to drive wholesale change recognizing the surging growth of the U.S. multicultural population @boschettol...

01/05/2013 12:53:44

AHAA can be the catalyst to drive wholesale change recognizing the surging growth of the U.S. multicultural population @boschettol...

At #thinkahaa, @boschettol set to champion a new agency model for the New America.

01/05/2013 12:22:55

At #thinkahaa, @boschettol set to champion a new agency model for the New America.

10 marketing lessons from Obama's CTO | Marketing Magazine

01/05/2013 12:00:47

10 #marketing lessons to learn from #Obama's CTO http://t.co/GltUSxbeCJ via @MarketingUK

Taking stage in 10 min. @AHAA Conference, @boschettol addresses: "A New Industry Model for a New America"

01/05/2013 11:35:05

Taking stage in 10 min. @AHAA Conference, @boschettol addresses: "A New Industry Model for a New America"

More congrats in order for @Oreo #DailyTwist team, now raking in 3 #Clio statues: 1 Gold & 2 Bronze! And #DrivingDogs win 1 Gold & 1 Bronze!

01/05/2013 11:22:43

More congrats in order for @Oreo #DailyTwist team, now raking in 3 #Clio statues: 1 Gold & 2 Bronze! And #DrivingDogs win 1 Gold & 1 Bronze!

I've got an idea!

01/05/2013 01:28:00

l" style="margin: 0in 0in 10pt;">On my blog, I’ve written before about how I come up with ideas for open source projects. I’ve also written about my criteria for the types of ideas I like to pursue. While it’s good to have that, ultimately, what you want is to come down with a bit of the madness over an idea and just execute.

When inspiration hits, it’s usually the combination of two or more things colliding together in your brain to give birth to something else.

Case-in-point: Recently, three of my co-workers launched a new high-end line of quality room spray designed for men. The product is called Archer Air Superiority and it comes in scents like ‘distillery’, ‘hunting lodge’ and ‘European sports car’. It’s a product targeted at the man’s man.

Seeing the Archer posters around the office was the first part of my inspiration. The second part comes from our dev ops guy who comes up with some creative and hilarious passwords for our web servers. Every time he sends me a new ssh credential, it inevitably cracks me up. He follows the multiword approach with some special characters sprinkled in. This, coupled with the clever marketing behind Archer Air Superiority sparked this idea to create a password generator targeted at men.

The key to shipping your ideas out into the world is to strike while the iron is hot. Don’t overthink it, just do it. This is what happed to me when I was walking around the 18th floor of Draftfcb Chicago when, boom! I had an idea. A few days later, I launched Passwords for the Manly Man.

I enjoy doing funny little bite-sized projects like this and it’s great to see others getting some chuckles out of it too on Twitter and Reddit. Check out some of the fun password combinations like ‘virile.wolf passion-MAC10’, ‘blazing fireball buzzsaw-F15’ and ‘titanium.panzer-might~9MM’.

Category: Creative

...

Creative Week Q&A: Humberto Polar Of Mayo Draftfcb Peru // Advertising Week Social Club

01/05/2013 00:05:06

"The truth is always the best way to advertise." Spoken by Draftfcb @CreativeWeek panelist, Humberto Polar. http://t.co/PW3y003yUM

Creative Week 2013

30/04/2013 23:00:12

Take a look at some of the rock-star creative work from our @creativeweek panelists on May 9. http://t.co/LciWHlXDlf

Mansão SKY - Fantasma

30/04/2013 22:56:54

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Labello: Gepard, Frog

30/04/2013 20:41:38

Pucker up. And taste the exotic. http://t.co/vlUpwgz0ka Well done, #Vienna team. @ibeliveinadvert

Creative Week 2013

30/04/2013 17:36:19

k2013/...

Creative Week NYC 2013 / Events

30/04/2013 16:56:10

Advertising Deconstructed @creativeweek. Meet talent behind work that's swept the world/award shows. http://t.co/n1rKuR3yaY

Facebook Says These Are The 20 Best Brands On The Social Network - Business Insider

30/04/2013 16:05:27

Top 20 #Brands on @Facebook http://t.co/rbA88KEUk7 We're partial to #1. You? @BusinessInsider

Hot Action. http://t.co/5ESGYIcOvh New work from our team in #Ecuador @adsoftheworld

30/04/2013 15:13:41

Hot Action. http://t.co/5ESGYIcOvh New work from our team in #Ecuador @adsoftheworld

Welcome Shem's Publicité in Morocco to the @Draftfcb family http://t.co/cOC42QeItj

30/04/2013 14:07:56

Welcome Shem's Publicité in Morocco to the @Draftfcb family http://t.co/cOC42QeItj

Oreo wins Facebook top creative award - Brand Republic News

30/04/2013 13:25:38

Draftfcb_NY campaign for #Oreo wins #Facebook top #creative #award http://t.co/o1NNaYwSCI via @Campaignmag

Stevie's 40th Anniversary! - a set on Flickr

30/04/2013 13:00:02

.#Happy #Anniversary Stevie! 40 years @Draftfcb http://t.co/L3mX9ylavL

MT @interpublicipg: Congrats Draftfcb Healthcare, @McCann_WW Health & ICC @LoweandPartners on 13 combined noms @ Med Ad News Manny awards!

30/04/2013 11:55:43

MT @interpublicipg: Congrats Draftfcb Healthcare, @McCann_WW Health & ICC @LoweandPartners on 13 combined noms @ Med Ad News Manny awards!

Add Gold & Bronze #Clio cherries to @Facebook Studio Award sundae for @Oreo #DailyTwist campaign. Great start to week. Congrats to NY team.

30/04/2013 11:20:09

Add Gold & Bronze #Clio cherries to @Facebook Studio Award sundae for @Oreo #DailyTwist campaign. Great start to week. Congrats to NY team.

Zonajobs: Grandma - YouTube

30/04/2013 10:52:02

For Grandma's sake, get a new job already! http://t.co/sQzxKQ9a3Y Gold #Clio winner in Film from our #Argentina team.

Já já começa o desfile das super tops para HOPE! Estamos aqui prestigiando cada momento!

29/04/2013 23:55:51

Já já começa o desfile das super tops para HOPE! Estamos aqui prestigiando cada momento!

Implications of Facebook Home for marketers - Mobile Marketer - Column

29/04/2013 20:59:23

Why care about Facebook Home? Get the gist from our user experience planner Brendan Fitzpatrick. http://www.mobilemarketer.com/cms/opinion/columns/15239.html

Espelho do futuro - O case

29/04/2013 18:40:37

l Produto: Vestibular 2013...

Draftfcb, R/GA Among 2013 Facebook Studio Award Winners - AgencySpy

29/04/2013 14:17:40

Congratulations @Draftfcb and @RGA to be among the 2013 #Facebook Studio #Award Winners http://t.co/FvWcriGHg7 via @agencyspy

360i, Draftfcb Take Top Facebook Studio Awards for "Oreo Daily Twist" Campaign | Adweek

29/04/2013 13:42:16

OMG! New York's "Oreo Daily Twist" campaign has won a BLUE 2013 Facebook Studio Award! The Blue award is Facebook's highest award for creative excellence. http://www.adweek.com/news/technology/360i-draftfcb-take-top-facebook-studio-awards-oreo-campaign-148958

Implications of Facebook Home for marketers - Mobile Marketer - Column

29/04/2013 12:10:11

The implications of @Facebook Home for marketers, per our own @GoAnalog http://t.co/7VobeR5aES @MobileMktrDaily

Why advertising needs to be more like a botanical garden. - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

29/04/2013 11:25:16

"In the botanical garden of the Internet, conversations grow on trees," per @rupert_england http://t.co/7HsNBzrEjJ

Facebook Studio :: Blog | Latest News and Updates

29/04/2013 10:34:56

Only 1 @Facebook Studio Blue Award this year & it goes to extended team behind @Oreo #DailyTwists. Congrats NY peeps! http://t.co/jvEfzHjqAu

Nivea "it starts with you" by DraftFCB | View ad creative on Campaign

29/04/2013 10:32:02

"It starts with you" new #NiveaForMenUK campaign by Draftfcb via @Campaignmag http://t.co/EJuCqJ4Seo

RT @lbbonline: .@niveauk Men Unlocks Men’s Everyday Potential with new positioning 'It starts with you' via @Draftfcb....

29/04/2013 08:55:23

RT @lbbonline: .@niveauk Men Unlocks Men’s Everyday Potential with new positioning 'It starts with you' via @Draftfcb....

Our very own @scubachris explains how mobile is changing our travel experience on @TheWallUK http://t.co/PaUoEC2xtX

29/04/2013 08:37:20

Our very own @scubachris explains how mobile is changing our travel experience on @TheWallUK http://t.co/PaUoEC2xtX

CNA - ADULTOS

29/04/2013 00:55:56

trazem situações em que pessoas celebram pequenas vitórias do dia a dia, como "entender uma reunião em outro idioma" ou "conseguir entender a letra da sua música favorita". A forma de abordagem do material foi definida após a realização de extensa pesquisa de mercado que apontou três principais vetores na forma de planejamento e consumo das novas gerações: 1) o consumidor jovem estabelece suas metas de acordo com o prazer que terão ao longo do caminho; 2) os jovens buscam por resultados imediatos; 3) as novas gerações precisam de feedbacks constantes. "Quando relacionamos o resultado da pesquisa com o nosso negócio, que exige tempo e dedicação, percebemos a evolução natural da abordagem para essa nova geração, valorizando cada passo do processo de aprendizagem de um idioma", explica Leonardo Cirino, diretor de Marketing do CNA. "Por isso o conceito de celebração em cada aula", complementa Joanna Monteiro, diretora Executiva de Criação da Giovanni Draftfcb. Para embalar a trilha sonora da nova campanha, a rede CNA adquiriu a licença da música "Celebration", da banda norte-americana Kool & The Gang. "Temos a exclusividade no direito de reprodução da trilha sonora e com ela planejamos criar uma espécie de hino da vitória", detalha Cirino. FICHA TÉCNICA Cliente: CNA Título: Celebration Produto: Institucional Agência: Giovanni Draftfcb Direção geral de criação: Joanna Monteiro e Benjamin Yung Jr. Diretor de criação digital: Mauro Ramalho Criação: Rodrigo Rodrigues, Camila Rodrigues, Luiza Valdetaro e Marcelo Yuji Sato Supervisor de criação digital: Giampietro Zanon Criação digital: Ader Moreira, Ana Mattioni, André Bittar e Paulo Righini Projetos: Leandro Barreto Art Buyer: Tina Castro, Gisele Miranda e Daniel Gonçalves Fotografia: Marcos Lopes Retoque de imagem: Boreal Produção gráfica: Edgar Pasotti e Diego Bischoff Mídia: Alexandre Ugadin, Tiago Santos, Vinicius Loschiavo, Fabio Tachibana, Sandra Carvalho, Fabio Menezes, Juliana Roque e Mariana Rossi Atendimento: Mauro Silveira, Pedro Führer e Victor Soares Planejamento: Pedro Cruz, Lia Bertoni e Natalia Domingues RTV: Vivi Guedes, Ana Flávia F. de Lucca, Manoela Estellita e Karina Bueno Produtora: Piloto Cinema e Tv Direção: Daniel Soro e Alexandre Chalabi Diretor de fotografia: Pedro Cardillo Diretor de produção: Mariana Guerra Produção: Cadu Dantas Produtor executivo: Biba Werdesheim Atendimento: Claudio Tolentino e Paula Pereira Montador: Raphael Enes Animação e Composição: Gabriel Reinaldo Finalização: Rafael Antonelli Designer: André Teixeira Colorista: Alex Yoshinaga Trilha: Coletiva Produtora Produção: Equipe Coletiva Produtora Finalização: Equipe Coletiva Produtora Aprovação do cliente: Leonardo Cirino, Nicadan Galvão, Maga de Moraes e Diego Marmo...

Discovering Talent - A Two Way Street - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

29/04/2013 00:04:36

With #Creative Portfolio Review season underway, a recruiter & student reflect on new, mutually beneficial event http://t.co/I9keSLUUMj

Not many agencies are named "Most #Creative Agency" four years running. Congrats! http://t.co/KmDHRpc1mp

28/04/2013 12:32:55

Not many agencies are named "Most #Creative Agency" four years running. Congrats! http://t.co/KmDHRpc1mp

Words, words, words | TED Playlists | TED

28/04/2013 11:50:34

Ah, words. Can't tweet w/out 'em! http://t.co/dVGSZO4Bm7 @tedtalks

David Pogue: 10 top time-saving tech tips | Video on TED.com

28/04/2013 10:55:20

10 Time-Saving #Tech Tips Everybody Knows (But They Don't) To Make Lives Easier http://t.co/9eMuiIqGIs @tedtalks @Pogue

The Creative Circle AD OF THE MONTH (MARCH): Chairperson’s Overview | Adlip

28/04/2013 10:15:41

#Creative Circle's #Ads of the month in #SouthAfrica, presented by our own Grant Sitole http://t.co/GKcziYLEZh @adliptweet @DraftfcbSA

Why a cognitive approach is key to luxury marketing - Luxury Daily - Columns

27/04/2013 11:31:20

"The beautiful & rare objects we prize are really signs to others that they should prize us." http://t.co/0zKjvTfSxF @matthewwwillcox...

Hot "Pants." @ChicagoTribune spotlights success of local client/agency collaboration. http://t.co/vfHc0Pl19A @kmart

27/04/2013 10:44:06

Hot "Pants." @ChicagoTribune spotlights success of local client/agency collaboration. http://t.co/vfHc0Pl19A @kmart

Driving Dogs: Where Are They Now?

27/04/2013 00:20:00

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So what are the dogs doing now? Would you believe that Porter got a job delivering pizza, Monty is designing a range of fur proof car seat covers, and Gin has been signed as a test driver for a NASCAR team? No, of course you wouldn’t. But six months ago would you have believed a dog could be trained to drive a car?

The truth is all three incredible dogs have found happy homes and are simply enjoying being dogs. After the strong bonds that formed between the dogs and the team from Animals on Q, during the weeks of intensive training, it wasn’t surprising that two of the dogs were adopted by their trainers. The third has found a home near by, so all three have regular catch ups. What was even more gratifying for us was that every other dog from the Auckland SPCA found a home in the weeks after the campaign broke.

Instant global fame affects different people in different ways, but we had no idea how dogs would cope with it. The answer is pretty well. We kept an eye out for any signs they were going to do a Lohan, but all three have remained incredibly well grounded. The dogs are still the subject of numerous media enquiries and have just finished filming a show for Discovery about their incredible exploits.

Back at the agency the dogs have been very much on our minds as we put together the videos for the award entries. This process has been almost as difficult as convincing three canine’s to get behind the wheel of a MINI Cooper. But our hard work is starting to pay off. So far the agency has picked up winner of the Yahoo! Digital Strategy Award 2012, Gold at the New Zealand Media awards, a Pencil at The One Show and been selected as a Webby Honoree. We also have finalists in the New Zealand AXIS Awards, The Festival of Media Global Awards, and CLIO Awards.

What’s next? Well, we joked with the head trainer from Animals on Q about teaching the dogs to fly. He laughed. But then he came back to us a few days later and asked if we were serious. Turns out he is a qualified pilot. The answer is probably not. Unless MINI decides to launch an aircraft range I think that idea will stay in the bottom draw.

Category: Creative

...

Discovering Talent - A Two Way Street

26/04/2013 22:57:00

By Cynthia Carrasco, talent manager, human resources, Draftfcb New York and Astrid Andujar, senior, Fashion Institute of Technology

We’re always looking forward to this season, visiting the many talented schools near and far, to check out new creative talent on the horizon. This year in particular has been a busy one with career fairs and portfolio reviews abound (and it’s not anywhere near over just yet!).

Last week, in our first Draftfcb Healthcare Portfolio Review, and while the career fair momentum was still strong, we invited several top-performers from advertising programs along the East Coast to learn more about healthcare advertising here in New York. In turn, we learned a little more about them. No large gymnasiums or convention centers. No lines to stand in. No rushed conversations. A real opportunity to connect, creative-to-creative, with real response and feedback.

Some students traveled from as far as Savannah, Georgia and some from just a few blocks away. All were equally intrigued by the prospect of a creative career in healthcare advertising… "I’m not sure I want to get into healthcare" and "maybe it’s not for me" might have been the ideas some came in with, but certainly not what they left with.

They viewed some of the agency’s recent work, which was met with surprise and even more intrigue. So, who better to learn more about it, than from the chief creative officer of the healthcare agency awarded “Most Creative Agency in Healthcare” for the last 4 years in a row? Rich Levy gave a warm welcome message, shared his story and the honest truth – if you’re truly a great creative - you’ll be a great creative in general, healthcare and/or any “type” of advertising in between.

So while these recent and soon-to-be college grads have been perfecting and re-working their portfolios for career fairs, portfolio reviews and (whoa!) graduation, mostly on their turf - they were now stepping onto unfamiliar ground. After Rich’s introduction and Q&A session, they proceeded to their individual tables and set up for their portfolio reviews. A first for some and an improved experience for others, they endured/enjoyed a 3-hour session of presenting ideas, thought processes, and finished products to several well-regarded, senior-level, creative professionals. No pressure.

Overall, the event was a success, with a few shining stars we’re welcoming back to the agency for 2nd interviews soon! To view more pictures from the event, visit the Draftfcb Facebook page.

One of our attendees, Astrid Andujar, a senior at The Fashion Institute of Technology had this to say about the event:

* * *

As an art student, you cherish every opportunity when a creative takes their time to go over your work. Your sense of appreciation and enthusiasm for your field grows tremendously. This is especially true when you’re getting to the graduation finish line and the opinion of the professionals in the field is even more important than before.

After a handful of portfolio reviews, I can say with confidence that the portfolio review at Draftfcb has been the most different, intimate and one of the most helpful for me. There were fewer than 15 students and a large amount of enthusiastic creatives ready to walk towards our designated desks and review our portfolios. To have a creative, working at an award-winning agency approach you and show interest in your work makes you more confident and less nervous than when you walk toward them.

This one-on-one experience also created a high level of intimacy and it seemed to release some of the anxiety that builds up when you know time is a factor when speaking with professionals. Not having to rush from table to table made me feel at ease and in more control of my review.

In my case, my work was reviewed by a professionals ranging from Art Directors, to a Talent Manager and a Copy Writer. All with very similar functions at the agency giving me completely different feedback on how to improve my portfolio pieces.

The format of this review was a terrific idea and one the of most successful portfolio reviews I’ve had the chance to be part of.

Thank you, Draftfcb!

-Astrid Andujar

Category: Agency News; Creative

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Passwords for the Manly Man

26/04/2013 20:25:03

Passwords for the "Manly Man." An #OpenSource project from @johnpolacek & our #Chicago developers. http://t.co/9UgQ7aEhfL

Ad Agency Thought Sauce @jdbeebe

26/04/2013 19:35:14

Always saucy. RT @jdbeebe: Ad Agency Thought Sauce is out! http://t.co/yFkxsgj7vl ? Top stories today via @Draftfcb @BBDONY

“Draftfcb has won the account for the Hong Kong Housing Society (HKHS), an independent and non-governmental...” http://t.co/usetLnGAyY

26/04/2013 19:28:48

“Draftfcb has won the account for the Hong Kong Housing Society (HKHS), an independent and non-governmental...” http://t.co/usetLnGAyY

'Ship My Pants' creator promoted - chicagotribune.com

26/04/2013 18:56:31

Creative lead on #ShipMyPants viral hit & much more elevated to ECD @ #Chicago agency http://t.co/6PT7jTtToL @RobertChannick @ChicagoTribune

Draftfcb Healthcare hosted its first portfolio review for students across the East Coast. Intimate in nature, the review allowed students to engage on...

26/04/2013 18:26:27

raftfcbblog.com/Lists/Posts/Post.aspx?ID=590...

Passwords for the Manly Man

26/04/2013 16:55:53

'zealous~mustang leather~300' - one of many password combinations generated by "Passwords for the Manly Man," an entertaining open source project by our senior developer John Polacek http://dfcb.github.io/manly-man-passwords/

For 4 years straight, Draftfcb Healthcare has been honored as the most creative agency by the Manny Awards. Congratulations to the team! They're also ...

26/04/2013 14:05:57

oundation of America. http://www.pharmalive.com/med-ad-news-honors-healthcare-communication-agencies-at-24th-annual-manny-awards...

Kikkoman film intro on Vimeo

26/04/2013 13:35:09

Great to work w/ you! MT @ilovedust: We worked with guys @Draftfcb on intro animation for Kikkoman Soy Sauce film http://t.co/o8omCP6fZs

DraftFCB promotes Jon Flannery - Chicago Business Journal

26/04/2013 13:10:58

Cheers to our new ECD in #Chicago: Jon Flannery! http://t.co/sESL7svLyB @ChiBizJournal @LewisLazare @flannerisms

Luerzer's Archive - Advertising Worldwide

26/04/2013 12:40:39

Classic(al) #App: Text w/ full orchestral accompaniment. http://t.co/Gp4GfALgoX via our #German agency @LuerzersArchive

Why a cognitive approach is key to luxury marketing - Luxury Daily - Columns

26/04/2013 12:34:39

Ah, #luxury. How best to appeal to the instinctual desires of the luxury shopper. http://t.co/epYqxTYsBN @luxurydaily via @matthewwwillcox

Med Ad News Honors Healthcare Communication Agencies at 24th Annual Manny Awards | Pharmalive

26/04/2013 11:55:47

Wow! Draftfcb Healthcare named "Most #Creative Agency" 4 yrs in row! http://t.co/s3qixwObQu Congrats to all #MannyAward winners!

MakeMyTrip rides IPL wave; promises glorious certainties with hotel bookings on Videos - Advertising - The Work - Campaign India

26/04/2013 10:42:26

MakeMyTrip can help make your trip, per new #ads from @DraftfcbUlka in #India http://t.co/Pd2NVT9WQD @Campaign_India

A Billboard That Condenses Water From Humidity - Popular Mechanics

26/04/2013 10:22:16

Popular indeed. An #engineering & #advertising marvel from team in #Peru captures attention of @PopMech http://t.co/BNuFYOGLTd

Creative Week NYC 2013 / Events

26/04/2013 05:38:26

#Advertising Deconstructed: Connecting Across #Cultures http://t.co/3BE4gSF4uM #CreativeWeek

Draftfcb Healthcare encourages night shift workers to "Get Your Shift Together" & wins Best Nonbranded Campaign @ #MannyAwards @medadnews

26/04/2013 00:35:21

Draftfcb Healthcare encourages night shift workers to "Get Your Shift Together" & wins Best Nonbranded Campaign @ #MannyAwards @medadnews

Escape The Stall - YouTube

26/04/2013 00:06:02

Escape the Stall. Proud of @CCFA team & @TheAmyBrenneman for winning Best Philanthropic Campaign @ #MannyAwards http://t.co/olJ4mdqtRC

Draftfcb Healthcare having a great night @ #MannyAwards, also winning Best Nonbranded Campaign & Best Philanthropic Campaign!

25/04/2013 23:48:44

Draftfcb Healthcare having a great night @ #MannyAwards, also winning Best Nonbranded Campaign & Best Philanthropic Campaign!

Draftfcb Healthcare named Most Creative Agency for 4th straight year @ #MannyAwards! @medadnews

25/04/2013 23:46:35

Draftfcb Healthcare named Most Creative Agency for 4th straight year @ #MannyAwards! @medadnews

D&AD – The Toughest Show in the World

25/04/2013 23:03:00

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I don't care what anyone says, winning a creative award is NOT easy. And the British Design & Art Direction Awards takes delicious pride in being the brutally toughest advertising award show in the world.

This was starkly revealed last week when, as jury members in the Integrated & Earned Media category, we were all were informed by D&AD President, Tim Lindsay, that compared to "The One Show" where an average of 12% of entries go on to be a shortlist or win an award, or Cannes Lions where it's 10%, D&AD's average is a paltry 5%. Scarcity is, indeed, worth gold. Or at least a spot 'In Book'.

As an agency network seeking to improve our creative product, there's no better place to compete than the toughest award show in the world. And as I’m sure you know by now, Draftfcb agencies as a whole have done rather well in 2013. Our best year in quite a while, not just at D&AD, but also at other biggies like One Show and Clio's too. Congratulations to the winners – there are more of you from more offices in more countries than ever before. It can only be good for our brand's reputation.

And I'd be a mug to go to the toughest award show in the world and not pick up a couple of tips. So from what I saw, to be shortlist or better, here are a few things that come to mind:

There has to be something interesting and genuinely fresh going on – if it feels familiar, even if it's good, it won't make the cut.
The creative idea immediately strikes you with its original and relevant cleverness but anything too complex won’t win over the audience.
There needs to be a purity and clarity to the idea – if it takes too long to explain or has distracting elements, it won’t do.
The best ideas have an audacity to what is being said and/or how it is said.
Beautifully crafted work is essential – if it has rough production values it should be because this is right for the idea e.g. Bungay Vs Bungay (it's hilarious).
Clever and relevant use of technology is growing and the bar is getting higher – but winning work doesn't always have be with a completely new technology, it can be a very original use of an existing one.
Ideas that hijack existing mediums or properties did well this year (e.g. Don't Cover It Up, HashTag Killer, YNYWYH Twitter campaigns in Integrated/Earned Media; Call Girl in Outdoor).
Entry videos are a creative challenge in themselves; they need to be told as an interesting and involving story, embellished with great production values – it gives the idea clarity and imbues it with quality.
Entry videos rich with relevant imagery (e.g. making of the idea, audience participation, audience reactions, media coverage etc) amplifies the story – you have to plan for this rather than hope there is good material after the job is done.
The more the award video or idea is able to solicit a strong emotional reaction from the jury – laughter, empathy, admiration, intellectual stimulation etc – the stronger chance of being awarded.
The earlier you state your brilliant idea, or insight that informs the idea, the better.
You're filled with envy and wished your agency had done the idea.

Obvious? Probably. Easy to do? Definitely not.

But Draftfcb offices have proven to be up for the challenge. So let’s see if we can do even better next year.

See the work that is 'In Book' or received a nomination here.

Category: Creative; Strategy; Technology

...

A juror's inside look @ "the brutally toughest #advertising award show in the world." http://t.co/yzcXWVKwse @dandad

25/04/2013 20:50:05

A juror's inside look @ "the brutally toughest #advertising award show in the world." http://t.co/yzcXWVKwse @dandad

Mansão SKY - No Quarto

25/04/2013 20:06:14

Wow! 15 Draftfcb worldwide campaigns shortlisted in the @NewYorkFestival. http://t.co/AsD463M879

25/04/2013 20:02:29

Wow! 15 Draftfcb worldwide campaigns shortlisted in the @NewYorkFestival. http://t.co/AsD463M879

Gird those loins. Next 5 years of #innovation will be frightening, per @Forrester http://t.co/b4C4dHgEEQ @MMMag

25/04/2013 20:01:58

Gird those loins. Next 5 years of #innovation will be frightening, per @Forrester http://t.co/b4C4dHgEEQ @MMMag

Amazing! Draftfcb worldwide offices have a total of 15 entries shortlisted in the New York Festivals Awards. http://advertising.newyorkfestivals.c...

25/04/2013 19:21:59

Amazing! Draftfcb worldwide offices have a total of 15 entries shortlisted in the New York Festivals Awards. http://advertising.newyorkfestivals.com/media/pdfs/2013_NYF_Shortlist.pdf

Creative Week Q&A: Peter Vegas Of Draftfcb New Zealand // Advertising Week Social Club

25/04/2013 18:20:27

A #Kiwi speaks: "Down here @ bottom of the world, isolation can be a brilliant catalyst for ingenuity." http://t.co/rF1sRp2c1f @CreativeWeek

Prime Tv: "Doctor Who - Tardis" Radio ad by Draftfcb Auckland | Creative Advertising & Commercials Archive. Awarded Ads database

25/04/2013 17:29:42

Using #radio waves to travel thru space & time to promote new season of #DrWho on @PrimeTV_NZ http://t.co/YgUEBOCXfR @DraftfcbNZ @coloribus

Creative Week NYC 2013 / Events

25/04/2013 16:20:16

Advertising Deconstructed @CreativeWeek. Meet talent behind work that's swept the world/award shows. http://t.co/n1rKuR3yaY

Watch 13 Awesome Classic SNL Clips Moving to Yahoo | Digital - Advertising Age

25/04/2013 15:10:30

In need of big laughs? Check out 13 hilarious @nbcsnl clips soon to be on @Yahoo. http://t.co/uwwwUakp6p @adage

Ow.ly - image uploaded by @Draftfcb (Draftfcb)

25/04/2013 14:25:07

Our newest intern, Murphy, tails the comms team @Draftfcb_UK http://t.co/njSFDYUlzl

Creative Week Q&A: Javier Campopiano Of Draftfcb New York // Advertising Week Social Club

25/04/2013 13:50:17

Whether in #Argentina or #NYC, a quest for great ideas that don't need over-explanation. Hear more @CreativeWeek http://t.co/8zstYspRNG

The Weather is Beautiful with Yahoo; Kmart Makes Everyone 'Ship Their Pants' & More - Top 5 - Creativity Online

25/04/2013 13:30:00

Kmart's "Ship My Pants" ranks high on Creativity's Top 5 list for the week of April 22! http://www.youtube.com/watch?v=I03UmJbK0lA

Welcome, Kids! Rock On. RT @jennastarck: It's Bring Your Kids to Work Day @Draftfcb with the @Sharpie team! http://t.co/Wp3XEoZyCA

25/04/2013 13:18:25

Welcome, Kids! Rock On. RT @jennastarck: It's Bring Your Kids to Work Day @Draftfcb with the @Sharpie team! http://t.co/Wp3XEoZyCA

Creative Week NYC 2013 / Events

25/04/2013 12:05:29

Creative minds behind #DrivingDogs, Water-Producing Billboard, Immortal Granny, Daily Twists gather for @CreativeWeek http://t.co/4dh0SjSfHp

Creative Week Q&A: Humberto Polar Of Mayo Draftfcb Peru // Advertising Week Social Club

25/04/2013 11:05:28

"Our work has to be effective, but also inspiring, respectful & beautiful. That’s the essence of relevance." http://t.co/j4QHF8hygT #Peru

Espresso of Innovation: Come Fly With Me - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

25/04/2013 10:09:30

Att. #RoadWarriors: There's a #travel app for that (you had us @ food delivery to departure gate). http://t.co/26ald1t0yH via @scubachris

New Talent: Laura Kelly | LBBOnline

25/04/2013 07:07:11

New Talent Laura Kelly @Draftfcb_UK http://t.co/gHVQo1M1la via @LBBOnline

RT @luerzersarchive: DraftFCB has created a classical music app for the Hamburg Philharmonic which lets users share musical emoticons...

25/04/2013 07:04:14

RT @luerzersarchive: DraftFCB has created a classical music app for the Hamburg Philharmonic which lets users share musical emoticons...

Why advertising needs to be more like a botanical garden. - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

25/04/2013 04:43:13

In the botanical garden of the Internet, conversations grow on trees.

Creative Week Q&A: Peter Vegas Of Draftfcb New Zealand // Advertising Week Social Club

25/04/2013 04:36:39

Peter Vegas answers the age old question 'who invented the pavlova, Australia or New Zealand?' http://t.co/TzqavP8qOP #creativeweek Q&A

Why advertising needs to be more like a botanical garden. - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

25/04/2013 04:17:14

RT @rupert_england: In the botanical garden of the Internet, conversations grow on trees: http://t.co/SshYFRgN0O #Digital #Advertising...

10 Modern Devices That Will Change Our Lives (we're partial to #4; you?) http://t.co/4HhJlPBagR @Listverse

25/04/2013 00:41:36

10 Modern Devices That Will Change Our Lives (we're partial to #4; you?) http://t.co/4HhJlPBagR @Listverse

Nosso jovem mídia @rapha_farah acaba de faturar o young lions 2013. Boa garoto!

24/04/2013 23:47:29

Nosso jovem mídia @rapha_farah acaba de faturar o young lions 2013. Boa garoto!

Nosso querido mídia @rapha_farah acaba de faturar o young lions 2013. Você merece, garoto! Parabéns!

24/04/2013 23:45:30

Nosso querido mídia @rapha_farah acaba de faturar o young lions 2013. Você merece, garoto! Parabéns!

Espresso of Innovation: Come Fly With Me

24/04/2013 23:04:00

creativity and technology filtered into a quick shot of inspiration. This week, we’re flying to the moon, or a bar in far Bombay.

Travel has changed a lot from the days of the family trip and the only entertainment being “I spy” to post 9/11 and long(er) security lines. Frequent traveler or once a year family vacation – to borrow an over-used term – there’s an app for that.

Technology and more precisely mobile phones have been game changers for travel, from the early mobile days of just being able to call from anywhere to now bringing information right to you and in some cases even food to your gate. All this is making the travel experience an easier one, or at least a bit more palatable (and sometimes downright fun).

In The Air
I’m a big fan of TripIt as it can hold all of your trip information, and if you spring for the pro version it will monitor your travel to give you alternate flights. And it’s as easy as emailing your hotel, airplane, car rental, etc. confirmations to populate your trips. Now you can even do these updates (or catch up with Netflix) above the clouds with American Airlines’ WiFi in the Sky.

Before Boarding
Once at the airport somehow I always think about food. In Chicago and a few other airports you can use B4 You Board to order food brought to your gate. Imagine your fellow travelers shock when a "B4 You Board" agent walks up with your hot wings. And if it’s not just food but a drink or perhaps a newspaper then Gate Guru is the app for you. It’s always at my fingertips when I’m at an airport that I don’t know. And of course Seat Guru, which helps you find the perfect seat. But shhh, it’s our secret.

On The Ground
Now you’ve landed and you’ve got to get to your destination. No need to hail a cab or wait outside, just book an on-demand taxi, town car or SUV on Uber. Or if that’s too up-market then check out Taxi Magic or HailO.

I could go on. In fact looking at my travel folders – yes plural on my iPhone and Samsung – there are the airline apps, Currency apps to check exchange rates, Trip Advisor and of course Word Lens -- all of which have replaced or changed the way I travel.

For The Future
Travel is one area that has barriers and hurdles that the utility of a great mobile tool (app or website) can help overcome. The apps that I’ve illustrated work because they come from a clear behavioral insight, e.g. I need help (where do I eat?), or service (I need a taxi to get from point A to point B). Brands of any category have the same opportunity if they first identify the behavioral barrier or hurdle; just look to the travel category for a bit of inspiration.

Category: Technology

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The Weather is Beautiful with Yahoo; Kmart Makes Everyone 'Ship Their Pants' & More - Top 5 - Creativity Online

24/04/2013 22:12:32

Ranking high on the @creativitymag Top 5 list for w/o 4/22 & closing in on 19 million @YouTube views! http://t.co/3IZpSJFjGp #shipmypants

Mansão SKY - Pneu Furado

24/04/2013 22:05:17

24/04/2013 19:04:38

Você viu como ficou a Kombi do concurso Print My Car ontem na TV Mix? Perdeu? Então aproveita que vai ter reprise.

24/04/2013 18:20:48

Você viu como ficou a Kombi do concurso Print My Car ontem na TV Mix? Perdeu? Então aproveita que vai ter reprise.

Creative Week Q&A: Peter Vegas Of Draftfcb New Zealand // Advertising Week Social Club

24/04/2013 15:07:18

ftfcb-new-zealand/...

Não perca hoje às 21h, na TV MIX, o reality show que mostra como foi a escolha do vencedor do concurso “Print My Car”. E para ficar por dentro de tod...

23/04/2013 16:54:20

ts...

Why advertising needs to be more like a botanical garden.

23/04/2013 16:08:00

g.com/Lists/Photos/botanical_garden_of_the_internet.jpg" />

Maybe I'm getting old. These days, one of my favourite pastimes is to visit a city's botanical gardens. All are magnificent – in their own unique way. My interest in botanical gardens led to the purchase of a book dedicated to the subject. The Tropical Garden by William Warren covers a number of public gardens in SE Asia. A line in the introductory essay got me thinking about the similarities between great gardens and a brand’s digital space:
"They enhance the reputation of their sovereign states… create venues for citizenry to bond, interact socially and forge ties to the homeland."

Let’s pretend, in a marketing context, that the “homeland” is the brand and the "sovereign state" is the product or service. Let’s define a “digital space” as a brand-specific destination on the www: a website, a microsite or a Facebook page. And with apologies to the author, I state my hypothesis:
“A great digital space is like a botanical garden: they enhance the reputation of the product or service… create venues for citizenry to bond, interact socially and forge ties to the brand."

I’ll continue with the garden analogy and say that visiting most corporate websites is like going to a party in someone else’s yard. You feel like you are the first to arrive (I mean, nobody else is there). Soon you get bored because the host is only talking about himself. Of course, you can’t actually have a conversation with the host. For that, there are email addresses, telephone numbers and even fax machines. When you take a stroll around the garden, you begin noticing a lot of dead leaves, broken links and info that is out of date. When you finally find a forum and have chat, you get unwarranted abuse from a person named psychocrazy_666. That’s it; you’ve had enough.

You’re still with me so I’m going to take you further down the path, over a clearing and through the woods, to a brand’s secret garden: the microsite. Often botanical-esque, the microsite can be a lot of fun. Yet after exploring for a while, you begin to get lonely. After all, you, me and we are social creatures; we like to hangout where other creatures hangout. And that’s why we end up back on Facebook, our great botanical garden of the Internet. In fact, it’s probably the world’s most popular public place – albeit in a digital space.

Without a doubt, brilliant traditional advertising enhances a brand’s reputation and, at best, changes behaviour. It is only the digital space that can successfully create a platform for mass social interaction – with meaningful engagement. This is why I believe that at the heart of every truly integrated advertising campaign should exist a digital space: an online botanical garden that serves as a venue for citizenry to bond, forge ties to the brand, and so much more. In an era when getting closer to consumers is a top priority for CEOs*, at the very worst, a Facebook page is a way to potentially start a million comments, likes and shares.

The bottom line: A Facebook page is an opportunity for a brand to interact with consumers in a myriad of potentially deep and profitable conversations.

* “Capitalizing on Complexity: Insights from the Global Chief Executive Officers Study.” IBM Institute for Business Value. May 2010. http://www-935.ibm.com/services/us/ceo/ceostudy2010/index.html

Illustration by Steve Ooi, art director, Draftfcb Kuala Lumpur

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Creative Week Q&A: Humberto Polar Of Mayo Draftfcb Peru // Advertising Week Social Club

23/04/2013 15:55:36

theawsc.com/2013/04/23/creative-week-qa-humberto-polar-of-mayo-draftfcb-peru/#D5Vf7mM4P1JSStYJ.99...

How to take a dull topic (online shopping) and turn it into something people want to share. #shipmypants http://www.fastcocreate.com/1682826/how-kmar...

23/04/2013 12:28:36

How to take a dull topic (online shopping) and turn it into something people want to share. #shipmypants http://www.fastcocreate.com/1682826/how-kmart-used-social-listening-and-some-nerve-to-create-a-ship-my-pants-funny-viral-hit?partner=newsletter

Hoje é um dia triste para nós. Nosso colega de trabalho, Guilherme Bischoff, faleceu após ter sido vítima de uma bala perdida na noite de ontem, no Ri...

23/04/2013 12:15:49

Hoje é um dia triste para nós. Nosso colega de trabalho, Guilherme Bischoff, faleceu após ter sido vítima de uma bala perdida na noite de ontem, no Rio de Janeiro. Estamos todos unidos desejando paz para ele e muita força a sua esposa e familiares.

Creative Week Q&A: Javier Campopiano Of Draftfcb New York // Advertising Week Social Club

22/04/2013 20:03:26

Look who's talking. Advertising Week interviews Javier Campopiano, chief creative officer, Draftfcb New York, who will be one of three Draftfcb panelists on May 9 during Creative Week. http://www.theawsc.com/2013/04/22/creative-week-qa-javier-campopiano-of-draftfcb-new-york/

Top 10 Things to Know about the Global Mobile Shopper - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

22/04/2013 19:09:46

Mobile shopping fact No. 8: A majority of mobile shoppers, 81 percent, believe that mobile phones allow them to shop wherever they want around the clock, seven days per week. Learn more about the Global Mobile Shopper in a study by Draftfcb: http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=586

Well done UK - another win for charity client Sported. at D&AD http://www.dandad.org/awards/professional/2013/categories/wrfa/writing-for-advertising...

22/04/2013 12:26:48

Well done UK - another win for charity client Sported. at D&AD http://www.dandad.org/awards/professional/2013/categories/wrfa/writing-for-advertising/06297/in-court-on-court

Top 10 Things to Know about the Global Mobile Shopper

19/04/2013 23:34:00

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Globally, mobile shoppers represent about 50% of the market in each of the global hubs that we surveyed in our new study: “The Mobile Shopper: A 2013 Draftfcb Global Shopper Snapshot.” Here are 10 things to know about mobile shopping globally:

The mobile phone tends to redraw shopper gender profiles. Mobile shoppers globally are more male than female (54% vs. 46%).
Globally, the mobile shopper is 25-34 years of age, with an average age of 33.
Shopping on a mobile phone exists in a variety of places: at home, on-the-go, at work and in store. All of these locations figure into the mobile shoppers’ lifestyle.
While price checking and deal seeking is one aspect of mobile shopping, it is not the exclusive focus of mobile shoppers. Mobile shoppers do many more activities on their mobile devices including researching information, comparing products and services and more.
Most mobile shoppers, 72 percent, say they can’t live without their mobile phone. Because of this passion mobile shopping appears staged to grow.
Mobile shoppers in some markets currently skew toward smartphones but for many locations feature phones still provide the connection needed to shop.
While more mature markets may have greater mobile phone penetration and a longer history of use, developing markets have embraced mobile and marketers have a great opportunity to mold, develop and build their mobile shopping experience tailored to the shopper and device profiles in their markets.
Mobile phones are an important tool for mobile shoppers. A majority of mobile shoppers, 81 percent, believe that mobile phones allow them to shop wherever they want around the clock, seven days per week
Mobile shoppers are more likely to adopt new innovations. Usage of eWallets, for example, stands at 18% and could triple with 53% of survey participants saying that they see themselves using it in the future.
All respondents see their mobile shopping behaviors increasing in the future.

To receive a copy of our infographic, “Mobile Shopping is a Global Now,” please visit http://draftfcbretail.com/.

Category: Mobile; Shopper Marketing

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Our very Colonel Sanders AKA Chicago President Michael Fassnacht and fellow exec Rahul Roy @KFC #KFC #iatethebones

19/04/2013 19:38:13

Our very Colonel Sanders AKA Chicago President Michael Fassnacht and fellow exec Rahul Roy @KFC #KFC #iatethebones

19/04/2013 19:04:11

Error

19/04/2013 02:19:27

“A great digital space is like a botanical garden: they enhance the reputation of the product or service… create venues for citizenry to bond, interact socially and forge ties to the brand." An enlightening blog post by Draftfcb KL's ECD Rupert England http://ow.ly/kd95f

Espresso of Innovation: Mobile Killed The PC Star - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

18/04/2013 18:10:35

Our U.K. innovations manager, Dan West, got a sneak peak inside Google at Kings Cross. Read on to know what Dan knows... http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=584

Espresso of Innovation: Mobile Killed The PC Star

18/04/2013 14:43:00

ld of creativity and technology filtered into a quick shot of inspiration. This week, we got a sneak peek inside Google, who invited me to attend Google@ King’s Cross.

This was an opportunity to get an insight into how Google saw the future, and with it being the week of the first shipment of Google glasses, it was set to be an exciting event. A couple of themes came out of the event.

Connectivity
Mark Howe, Google’s European managing director of agencies spoke about how connectivity creates opportunities, especially with everyone addicted to their mobile nowadays. But with 43% of online retailers without a mobile site they are dramatically missing out on some great business occasions. Just this week M&S revealed that its mobile sales rose by 70 percent in the last quarter of 2012. People are using their mobile phone to make purchases. Yes, offline still represents 92% of all sales transactions by value, but last year that was 94% and mobile is rapidly eating up more of that pie (and you can see how much is being gobbled worldwide with our Global Mobile Shopper Study). But that aside, connectivity is about more than just sales, it’s about creating moments, moments as simple as brand consideration. With 35% of people checking a company’s mobile site in store and only 30% talking to sales staff, we need to make sure that the 57% with a mobile optimized site rises to 100%.

Innovation
Innovation was, unsurprisingly, a key theme to come out of Google@ King’s Cross. Google glasses, the self-driving car and Google’s knowledge graph are among the most relevant products. These aren’t new ideas or technologies, but it was interesting to be reminded how big innovations are born; by an iterative process using existing tech coupled with human insights to make life easier for consumers. Street view technology, for example, now allows you to virtually walk in to your nearest Starbucks, check under the table and see if there’s a socket available for your laptop before you arrive.

The Future
Every company wishes they could predict the future, though predictions aren’t always the best way to bet your money: Clifford Stoll famously stated that, “no online database will replace your daily newspaper.” A good plan is to keep up-to-date with current trends, leverage partnerships with agencies and start-ups, and always keep the customer front of mind.
...

Cannes Lions announces remaining jury lineup

18/04/2013 14:20:47

Regan Grafton, executive creative director, Draftfcb New Zealand, has been named to the Cannes Radio Lions Jury! http://www.bizcommunity.com/Article/75/40/92246.html

On Set with David O. Russell

18/04/2013 00:42:00

in on the KFC Boneless campaign. It was the fourth batch of spots we'd collaborated on, so there's a strong working relationship. While David is an elite filmmaker, and yes, David has directed several Oscar-winning performances, he's also a collaborator. David loves to "spitball" ideas. He put out ideas and we'd discuss them in an open forum. Some worked, some didn't, but it was about trying to push the spots to be the best they could be. I've worked with other feature film directors in the past, and that's not always the case. On set, David's energy and enthusiasm are infectious. He wants to make sure both agency and client are getting what they need. He's approachable and communicates well.

This production was a bit tricky, as we had to figure out a way to make it work as David was finishing "Silver Linings Playbook.” We worked with Gina Zapata, the executive producer at Wondros, his commercial production company, to figure out a schedule that would work. He was bouncing between finishing his film, test screenings and our spots. Despite the different tone of the projects, David moved effortlessly between them.

Casting was pivotal on these spots, and we were all looking for comedic actors that could realistically pull off the comedy. David likes to spend time in the callback session (where agency and director see a lot of actors perform in person), working the script and story. In the end, David, agency and KFC clients all agreed that we'd gotten the right actors for their roles.

My moment happened right after our pre-production meeting. We were wrapping up with clients, and David leaned over to ask me a question. He asked if it was ok for him to leave. The reason? He wanted to go and meet with an A-list actor to convince him to be in his current movie. Kiddingly, I told him if it was a lessor actor, I'd say no. Of course, I said yes.

The result are the spots that are now airing under the tagline “I Ate the Bones”. Working with David has been one of the highlights of my career. We're all looking forward to working with him again. And, to boot, "Silver Linings Playbook" did well at the box office and during the award season. I just wish David had won the Oscar for Best Director.

I Ate The Bones TV spot

Category: Creative

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On Set with David O. Russell - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

17/04/2013 20:16:31

Our Chicago Team enlisted director David O. Russell (Silver Linings Playbook) when producing The new KFC spot #iatethebones. http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=583

New Draftfcb Report Focuses On Mobile Shoppers & Shopper Behavior -- CHICAGO, April 10, 2013 /PRNewswire/ --

17/04/2013 14:23:13

Love your mobile phone so much you can't part with it? Neither can 72% of #mobile shoppers globally http://ow.ly/jWo4F

NIVEA VIVA - Vanessa da Mata & Tom Jobim

16/04/2013 21:57:27

Nossa Gerente de Planejamento, Lia Bertoni, é um dos destaques do projeto 30 Under 30 do Meio & Mensagem, publicado na edição de 35 anos do veículo. O...

16/04/2013 13:14:32

Nossa Gerente de Planejamento, Lia Bertoni, é um dos destaques do projeto 30 Under 30 do Meio & Mensagem, publicado na edição de 35 anos do veículo. Orgulho dos nossos talentos! http://www.meioemensagem.com.br/home/midia/noticias/2013/04/15/Jovens-talentos-para-voce-ficar-de-olho.html

O último dia 10 foi uma noite de comemoração pra Giovanni DraftFCB. A criação do Rio, na figura do Daniel Brito (o Japa) e sob o comando de Felipe Rod...

15/04/2013 16:37:47

nado pela Souza Cruz, MBP FM, Bradesco, Estadão e ABP. Funciona assim: as agências recebem um briefing de uma ONG e tem que desenvolver um roteiro de rádio como solução. Todos são produzidos e, depois de prontos, julgados....

After climbing to No. 2 yesterday, Kmart's "Ship My Pants" is now at No. 3 on Creativity's Adcritic Top 20! http://www.youtube.com/watch?v=I03UmJbK0lA

14/04/2013 13:56:19

After climbing to No. 2 yesterday, Kmart's "Ship My Pants" is now at No. 3 on Creativity's Adcritic Top 20! http://www.youtube.com/watch?v=I03UmJbK0lA

Home - DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry

12/04/2013 20:14:59

The many voices of Draftfcb: Creating advertising ideas for good and setting a cultural movement in motion with Cool Ranch Doritos Locos Tacos. Check out what our people are sharing about our work and let us know what you think! http://www.draftfcbblog.com/default.aspx

Reigniting a Subculture of Taco Fans

12/04/2013 19:08:00

By Samantha Renzi, strategic planner, Orange County and Ari Alius, associate copywriter, Orange County

Not every sequel is as big a hit as the original. But, then again, not every sequel is a Cool Ranch® Doritos® Locos Taco.

The insane success of the original Nacho Cheese Doritos Locos Tacos was due in huge part to the subculture we created with die-hard fans. We had people tweeting, begging, penning poems, singing, and driving 965 miles for a taco, so we built a stage for them to shine on, and pretty soon, the rest of the world followed suit. From tweets on everything—from packaging to a Times Square billboard—a spot with their Instagrams, and more, we helped fans be vocal about their love, and it didn’t take long for everyone to see just how big this taco phenomenon was getting.

We knew it was only a matter of time before they would ask for the Cool Ranch version—and thousands of people did. We also knew the only right way to launch it would be through the already existing group of passionate fans pleading for it. The existing fan base became the backbone for Cool Ranch, which we reignited by blowing people’s minds with something cooler. To amp up excitement, we gave the core fans a sneak preview of the Cool Ranch Doritos Locos Tacos. They ate it up and helped us create the initial buzz. Once we had them talking, we gave it to an even bigger group of fans to add fuel to the anticipation that was taking over the entire nation. The midnight lines on launch day and the social media storm that ensued showed it all paid off.

But this cultural movement won’t end with Cool Ranch. As the Doritos Locos Tacos story continues, we’ll keep turning our attention to the fans and using their social influence to spread the passion for these crazy tacos.

Credits:
Client: Taco Bell
Agency: Draftfcb Orange County

Category: Creative

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Espresso of Innovation: Utility Bill(board)

12/04/2013 13:02:00

ottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week, make yourself useful.

Advertising can be more than just a beautiful TV ad. The most engaging content is when you combine entertainment, participation and utility whilst making it relevant to your audience. I wanted to focus on advertising that provides utility.

Physical Utility
Brands and agencies need to look beyond the traditional creative executions to see how their product or brand positioning could have a positive effect on people’s life beyond the usual product benefits.

A prime example is from Draftfcb Cape Town where client Engen’s annual calendar, which educates about paraffin oil and fire safety, quickly folds out to a fire blanket. The initiative created a lot of positive PR for the company, helped their CSR credentials and has won a pencil at this year’s One Show Design awards.

There are many more from the billboard that houses artists to the billboard that offers light therapy. And recently our very own Mayo Peru Draftfcb picked up two One Show pencils for creating a billboard that turned water in the atmosphere into drinking water. Not only do these advertisements perfectly dramatise the product or service – in this case the engineering capabilities of the University of Engineering and Technology (UTEC) in Lima – but they provide useful services such as drinking water for a town.

Big Data Utility
As a company that describes itself as the “12th man coming into the telecoms market team” Aircell needed to stand out. If you have a look at the work, they have done this in a number of ways but my favourite has to be the aircell billboard raft. By analyzing rainfall data they knew that a particular stretch of motorway in Mumbai was going to flood at some point. A billboard was erected by the motorway with a raft attached for when the motorway flooded. And that July it came in very handy.

But you don’t have to build an entire billboard - the digital world allows cost-effective useful adverting as well.

Digital Utility
A good example of digital utility comes from Toyota. They create useful advertising by opening up its technology to the masses to create ideas for good. Their technology allowed developers and designers to come up with ideas from safer firefighting to solar powered ventilation. All of which have a use in every day life and created advertising for Toyota’s technology.

Advertising Is Useful
Of course, you could argue that all advertising is useful: it helps us make better decisions and informs us of products we may possibly not have been aware of before. But agencies and brands need to have their eyes open and a hunger for seeing the potential in everything to create positive, useful advertising that resonates with people. That is what leaves a lasting impression.

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Following the TODAY Show's great segment on "Ship My Pants" this morning, a laughing Matt Lauer invited viewers to vote in a Facebook poll on whether ...

12/04/2013 12:33:08

Following the TODAY Show's great segment on "Ship My Pants" this morning, a laughing Matt Lauer invited viewers to vote in a Facebook poll on whether they found it funny. We sure do. How about you? Vote at https://www.facebook.com/questions/10151588320491350/?qa_ref=ssp

Ship My Pants

11/04/2013 20:44:59

Check out our new spot for Kmart. No doubt it will have you shipping your pants too!

Nivea estreia homenagem a Tom Jobim

11/04/2013 11:16:08

Nivea Viva Tom no Meio&Mensagem. http://www.meioemensagem.com.br/home/comunicacao/noticias/2013/04/10/Nivea-estreia-homenagem-a-Tom-Jobim.html?utm_source=newsletter&utm_medium=email&utm_campaign=mmbymail-geral&utm_content=Nivea estreia homenagem a Tom Jobim

Noite super especial! Com muito orgulho estivemos ontem na avant premiere do NIVEA Viva Tom. Vanessa da Mata estava linda e o show foi emocionante.

10/04/2013 09:27:12

Noite super especial! Com muito orgulho estivemos ontem na avant premiere do NIVEA Viva Tom. Vanessa da Mata estava linda e o show foi emocionante.

It Takes A Village: Draftfcb Staffers Mentor Students

09/04/2013 02:53:00

p art supervisor, NeON

TORCH stands for “Together Our Resources Can Help,” and nothing could be truer.

TORCH’s mission is to give high school students, who would otherwise not have an opportunity, exposure and hands-on training in communications and the arts. This is done with an eye towards increasing diversity in the workforce of those industries. To that end, as they say, it takes a village.

Any successful not-for-profit is only as good as its volunteers – the “together” in TORCH’s name. Draftfcb can and should be proud that the giving of its resources has changed the trajectory of young people’s lives while also helping the ad industry take ever-important steps to reflect the faces of its consumers in its workforce.

During TORCH’s week-long Shadow Day program from March 25 - 29, students had the opportunity to be mentored by Draftfcb professionals. Below is just one story of the mentor-mentee experience from Eunice Kindred, group art supervisor, NeON and Gabrielle Steele, sophomore, Benjamin Banneker High School.

You may not recognize the window of opportunity and possibilities a mentoring program provides a young person, but trust me when I tell you that the time invested in such a program is very much appreciated and valued, not only by the student, but by Draftfcb. Aside from Eunice, I want to thank the other mentors from the week including Rodrigo Burdman, associate creative director, New York; Kevin Schoonmaker, front-end developer, Draftfcb Healthcare; and Lauren Cooper, junior developer, Draftfcb Healthcare.

This is what it means to make a difference.

Best,

Peter

* * *

Gabrielle Steele

sophomore, Benjamin Banneker High School

My Shadow Day experience was extremely exciting and informative. I was given the opportunity to be mentored by Eunice Kindred, group art supervisor at NeON.

During my visit, I learned about what it takes to brainstorm ideas for advertisements and how to execute those ideas. Eunice walked me through her day-to-day assignments but the best part of the day was being able to sit in on a meeting where she and her colleagues discussed the creative ideas they would present to their client for a pitch.

Although my original career choice is to pursue a medical degree, I really enjoyed learning more about a career in advertising. This experience has shown me that there are so many exciting career choices that I have never considered doing or even knew existed. I’m very happy and grateful for the opportunity TORCH and Draftfcb provided me during my spring break. Thank you!

Eunice Kindred
group art supervisor, NeON

I met my TORCH mentee, Gabrielle, in the lobby of the NeON offices and was greeted by a bubbly 16-year-old sophomore dressed in chic jeans and a navy blazer. She seemed both nervous and excited to spend a half day with me.

Gabrielle had never been to an ad agency so I gave her a crash course on what we do, how the agency is structured and explained the overall functions of each department. I also showed her samples of work I've done and all the different outlets our work is pushed to including print, the web, and TV.

Being a creative, I also wanted to show her how campaigns come to life - starting from the ground floor - which is concepting. I took Gabrielle to one of our concept reviews where various creatives pitched their ideas. Afterwards, I invited her to our concepting session where a few of us copywriters and art directors all tried to come up with ideas for an upcoming pitch. It was a jam-packed half day and I think she walked away with an appreciation (and possibly a peaked interest) in the advertising profession.

Category: Diversity; Agency News

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Espresso of Innovation: I Pity The Fool

04/04/2013 12:15:00

stories from the world of creativity and technology filtered into a quick shot of inspiration. This week we're discussing how April Fools might not be so foolish.

"April Fools!" Love it or hate it, we all get tricked by at least one gag, and they seem to get more outrageous each year. This year was no exception with Google kicking up a stink over Google Nose BETA, Sony launching its pet-friendly Animalia range and Virgin’s glass-bottom plane but how unlikely are they these days?

Some of these will have fooled you and some not. Google Nose tricked Joe, a digital designer in our office. After all, we live in a time when technology seems to be able to do anything: our glasses can help us see augmented reality; and cars drive themselv es. So may be it's not so surprising we fall for these tricks and maybe they could actually be foretelling what is yet to come.

Some brands have turned to authors to give them direction as to what they should create. Intel, for instance, has hired science fiction writers to help them futurecast. This approach, on further thought, is well based. After all, even tech industry leaders have underestimated the rate of change. Within 35 years of Star Wars’ iconic Princess Leia hologram projector we watched Tupac’s posthumous performance at Coachella. Countless Star Trek futuristic fantasies have become reality including the tricorder (MRI scanners), the replicator (3D printing), and even teleporting (well, almost).

Storytellers will not, of course, always get it right. But hoaxes or not, it will be interesting to see how many April Fools jokes turn out to be real in a couple of years' time. Oh, and Joe wasn't so gullible by the way - there really is a technology that sends smells through your iPhone: Chat Perf. So maybe brands should turn to novelists, not just to sell more products today, but also to give guidance on what to create for tomorrow.

As Mr T said "I pity the fool" (and I would add) who ignores the imagination involved with April Fools.

...

Espelho do futuro - O case - YouTube

03/04/2013 17:25:00

Já pensou conversar com você mesmo no futuro?Isso realmente aconteceu na ação que fizemos na estação Luz.Confira: http://t.co/zEzBNQxgpd

You Are The Leadership

02/04/2013 22:26:00

9B4B206DC5710832">Leadership isn’t identified by a title, but through the action steps we take to become better professionals. I believe that regardless of the size of our departments, User Experience (UX) practitioners need to be leaders in their organizations -- inspiring, collaborating, and communicating their vision to their agency or company at large. To that end, I gave a talk on March 14 entitled "UX and Healthcare: You are the Leadership" to fellow members of the Interaction Design Association of NYC.

Employing a combination of teachings from the Kadampa Masters from 11th century Tibet, UX methods that have been in practice since the mid-60s and my own insights working at Draftfcb Healthcare, I took a crowd of 80 attendees through my methodology for leading excellent UX work at my agency. I was thrilled with the turnout and the engaging questions from our audience that followed.

Category: Digital; Strategy

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CNA - KIDS

02/04/2013 01:16:31

SimCity: Let's All Be Mayor Wins FWA Site of the Day Award

01/04/2013 23:27:00

game in a live online event called “Let’s All Be Mayor.” For seven days, the world joined forces to decide the fate of a different city each day and watched the results of their collective decisions play out in real time.

Reflecting on the stats that have come in from the game, we had some great results. It's no wonder that on March 31 “Let’s All Be Mayor” was named an FWA (Favourite Website Awards) Site of the Day Award winner.

The FWA is an industry-recognized internet awards program with over 170 million site visits as of 2012. It is the most visited website award program in the history of the internet and is dedicated to recognizing amazing digital work.

Here are some analytics:

Total of 1.7 million engagment actions:

363,000 total votes from online gamers respresenting every continent including Antartica.
1.4 million video views including:

Livestream views: 506,374
Highlight video views: 609,120
"Let's All Be Mayor" video trailer: 326,124

The average user spent 27 minutes on letsallbemayor.com
Twitter impressions for #SimCity during the campaign increased from 7.1 million to 21.3 million
22% of "Let's All Be Mayor" visitors went directly to SimCity.com

Draftfcb San Francisco is very proud to have been part of this amazing digital campaign! If you didn't get a chance to play, take a minute to watch the recap videos on the site.

Category: Digital; News

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Nosso Diretor de Planejamento, Rapha Barreto, que se tornou o VP do Grupo de Planejamento. Muito orgulho! http://gdraftfcb.to/43

01/04/2013 18:43:35

Nosso Diretor de Planejamento, Rapha Barreto, que se tornou o VP do Grupo de Planejamento. Muito orgulho! http://gdraftfcb.to/43

Nosso Diretor de Planejamento, Rapha Barreto, que se tornou o VP do Grupo de Planejamento. Muito orgulho! http://t.co/BXimfcwBmX

01/04/2013 18:43:11

Nosso Diretor de Planejamento, Rapha Barreto, que se tornou o VP do Grupo de Planejamento. Muito orgulho! http://t.co/BXimfcwBmX

Her story...

29/03/2013 16:58:00

History Month comes to a close, we’re glad to share some words of wisdom from two of our senior female leaders on how far women have come since the days of suffrage. March has officially been designated Women’s History Month since 1987 and our troops, as you’ll hear in these video interviews, embrace the celebration.

Of course, as Elyssa Phillips, our EVP, director of global creative services points out, women still have a long way to go to achieve professional equality. Celebrating the demographic with tremendous clout and buying power is something we should proudly do, says Tina Manikas, global retail and promotions officer. In fact, Manikas encourages women to loudly and proudly tout their worth and influence so they continue to climb corporate ladders and get the recognition and compensation they deserve. And, in a heartfelt tribute to one of his favorite women, Jeff Tarakajian, EVP, group management director in New York, shares his pride, hopes and dreams for his daughter.

Category: Diversity; Multicultural; Social Responsibility

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New York Urban League for Young Men's Empowerment Day

28/03/2013 22:25:00

werment Day. It was being sponsored for the second year in a row by Draftfcb's Black Employee Network Chapter (BEN) and the goal of the afternoon was to inspire ambitious high school students ranging from freshmen to seniors to consider a career in the exciting world of advertising.

The students spent the day with Draftfcbers and other professionals from across the IPG network. The great thing about being a mentor is not only introducing my mentee to the agency and fielding questions about our craft, but to have the chance to think back on what I would have done differently as a student or other options I may have taken as a professional, and then share those reflections with someone who is just beginning their own professional journey.

The mentoring group included staffers from technology, creative, strategic planning, human resources, new business and account management. After introductions, the evolution of tech was the hottest topic of discussion which was further fueled by everyone's excitment in visting the IPG Media Lab. As one mentee put it, "[His] favorite part was the media room because [they] were able to see how fast technology is advancing."

Mentors weren't short of advice throughout the day. Highlights included, “Always use your imagination,” “Never burn bridges,” “Make as many connections as you can,” “Enlist the guidance of mentors,” and finally, “Never give up, no matter who tries to deny you.”

The event was a tremendous success. It was nice to get a note from one of the mentees that said “The event was very beneficial for students who aren't sure what they want to be when they grow up and the mentors were very inspirational.” The sentiment only builds my excitement for next year.

Category: Agency News; Diversity; Multicultural; News

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Espresso of Innovation: Putting innovation through its paces

28/03/2013 16:50:00

rom the world of creativity and technology filtered into a quick shot of inspiration.

***

As a fitness buff, any conference that starts with (an optional) boot camp is all right in my book! And so started the first Digiday Agency Summit of 2013. All the boot camp exercises were a nice set up to the two-day conference. Early on, what coalesced for me was that we’ve all got the same challenges and problems — just in different degrees.

Digiday’s conference was a mix of small panels moderated by Brian Morrissey, editor-in-chief at Digiday, and Jack Marshall, staff writer at Digiday, plus some single-person presentations.

Amongst the highlights of the conference was a great Digiday survey on employment. The good news is that most digital media professionals are “mostly” happy. Happy or not, almost two thirds of respondents said they plan to leave their current roles in the next two years, and over 90 percent in the next five — something for the industry to address.

One of my favorite presentations was from Tom Richardson, head of digital product innovation at Digitaria. He spoke about the “Power of No,” a word that we definitely use too rarely in our industry. Sometimes it’s even considered a four letter word. Some of Tom’s points on how to get to ‘no’ included:

Value contrarian thinking. Not the ego driving kind, but thoughtful thinking and ideas.
Start from the beginning with the company you want to be: I loved this idea as it speaks to our own view on creating a trajectory.

Fellow cyclist, as I discovered later, John Winsor, chief innovation officer at Havas and CEO at Victors & Spoils, shared a presentation on “Building an Open Agency Business Model." He grounded the changes in the agency business in much the same transformations that print and newsrooms have gone through. From typesetters to open floor plan offices where writers, editors, and publishers all sit at one table. In his ideas, from flattening the organizational structure to building culture, John offered up some great thoughts that I know I’ll be borrowing.

I’ll put in a plug for my presentation here. I closed off the Summit with Responsive Design and rethinking how we approach our work. Built from the great work of fellow workers, its focus was not only a mobile first approach, but engaging UX, creative, and development early on in the process.

When we think about innovation, we've got to change the inside, not just the outside. We also need to build a culture where employees from all levels are vested in and value 'no' as much as 'yes'. In other words it's not enough to just have cool shiny objects. True innovative companies have or create this from their very core. It's ok if you're not there yet; think about the Apple team flying the pirate flag and what that turned into. And just remember that sometimes the smallest steps can turn into big ones!

Category: Digital; Media

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The Science of Desire (And How to Create It)

26/03/2013 16:52:00

iv>

Simon White, Draftfcb's European Chief Strategic Officer and European lead of the Institute of Decision Making, and Phil Barden, author of Decoded, brought together some key learnings and formulated a new model of thinking with a simple framework to create the kind of desire customers find hard to resist.

The seminar took place during Advertising Week Europe 2013 and was hosted by Draftfcb.

THE SCIENCE OF DESIRE (AND HOW TO CREATE IT by advertisingweek">

Category: Customer Intelligence

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CCSP

26/03/2013 16:07:06

E ai, já mandou seu e-mail para dar aquela "tunada na caranga"? >http://t.co/Vh9IVTwNRX

CCSP

26/03/2013 16:06:58

E ai, já mandou seu e-mail para dar aquela "tunada na caranga"?

WantMore | Springwise

25/03/2013 19:03:50

Bar em Chicago cria bebida que não se bebe: http://t.co/CNIWoOJGs1

Já pensou em ter seu carro todo impresso? Isso mesmo! Peça por peça, da lataria ao painel. Dá uma olhada no concurso cultural que fizemos para a ArtCe...

25/03/2013 16:32:46

Já pensou em ter seu carro todo impresso? Isso mesmo! Peça por peça, da lataria ao painel. Dá uma olhada no concurso cultural que fizemos para a ArtCenter Tecnologia em Impressão

Já pensou ter seu carro impresso? Isso mesmo!Peça por peça.Dá uma olhada no concurso cultural da gráfica ARTCENTER http://t.co/ROgJK9IYNc

25/03/2013 16:29:39

Já pensou ter seu carro impresso? Isso mesmo!Peça por peça.Dá uma olhada no concurso cultural da gráfica ARTCENTER http://t.co/ROgJK9IYNc